The action 'L de Libras' - in allusion to the celebrations of striker Germán Cano doing the 'L' - aims to promote awareness of the rights and inclusion of people with hearing impairment. After the game, Fluminense and Betano will donate an autographed shirt to the National Institute for the Education of the Deaf (INE).
“It is part of the responsibilities of a football club in Brazil to promote social inclusion and disseminate values based on equal opportunities. This action, with Betano, is in line with this principle. All of us tricolors and our sponsors are proud to be the Everyone's Team,” said the president of Fluminense, Mário Bittencourt.
“The 'L' commemoration of striker Germán Cano has become a great reference for the tricolor fans and, therefore, we see a good opportunity to promote reflection and public awareness about the inclusion of people with hearing impairment, in line with the International Day of Sign Language, celebrated on September 23rd,” highlighted Alexandre Fonseca, Country Manager of Betano in Brazil.
“As a master sponsor of Fluminense, we want to go beyond investing in the sports market and promote relevant social causes like this,” added Fonseca.
Source: GMB
