VIE 17 DE MAYO DE 2024 - 13:45hs.
To spread betting-related content

North Star Network partners with Coluna do Fla and Web Vôlei sites in Brazil

The North Star Network media group closed two partnership agreements in Brazil with the websites Coluna do Fla and Web Vôlei, aiming to provide regular sports fans with top-notch betting-related content. In recent years, the company has followed an ambitious M&A strategy, investing in new acquisitions to increase its visibility within this market and operates six major websites, in addition to several partnerships in major media in the country.

To support this development, North Star works with hundreds of collaborators based across the country to bring Brazilian football fans everything they need, including exclusive player interviews and expert betting tips.

Coluna do Fla is one of the biggest sports-related websites in Brazil, and the biggest when it comes to the Flamengo team. Monthly, the site receives an average of 17 million visits - this is due to the fact that Flamengo is the club with the largest number of fans in the country, gathering 24% of the total Brazilian fans.

To reach the level of the largest Flamengo website, the founder of Coluna do Fla counts on the passion of the ‘red-black’ fans, but not only that: he created a website with cutting-edge structure, original content and impeccable quality.

And these were the details that made the partnership viable - the combination of a qualified team on Flamengo with the betting expertise of the North Star Network's in-house team.

“Coluna do Fla perfectly matches the profile of our strategic partners, allowing us to distribute our content to an engaged sports community. Flamengo's incredible relevance to Brazilian fans, combined with our experience in sports betting, makes the partnership promising,” Julien Josset, CEO of North Star Network.

“After several conversations, we concluded the partnership with North Star and we are super satisfied with its progress. Happy for the results already achieved and looking forward to what lies ahead!” said Simon, Founder of Coluna do Fla.

Partnership with Web Vôlei site

In Brazil, football is considered the national passion, but volleyball is right behind when it comes to sporting popularity. With that in mind, North Star closed a partnership agreement with the website Vôlei, aiming to provide assiduous fans of the sport with content related to first-rate betting.

Nationally in the volleyball category, Web Vôlei is the largest and most diversified site in the country, and receives an average of 1 million monthly visits. The site's audience has the most diverse subjects related to volleyball: its different modalities, leagues and first-hand news.

The site's founder carries a vast amount of knowledge in sports, which makes the site a fully informative and accurate vehicle for communicating with its audience. As the 2022 Men's Volleyball World Championship approaches, the Volleyball website's audience will have the best coverage of odds and tips developed by the North Star Network betting expert team.

“Volleyball is one of Brazil's top sports and we are excited to partner with the leading website specializing in this. We will deliver our key betting insights for the Superliga and other international games to fans,” said Josset.

“Web Vôlei has just signed an agreement with North Star and our expectations are huge. This type of partnership has proved to be an important pillar in the business strategy of major portals around the world. Therefore, it is a great responsibility for us to become part of the North Star portfolio,” said Daniel Bortoletto, editor-in-chief of Web Vôlei (www.webvolei.com.br).

Source: GMB