JUE 25 DE JULIO DE 2024 - 09:12hs.
Artist is in short film 'Manifesto'

New Betnacional ambassador, Seu Jorge debuts campaign with Ludmilla, Thiaguinho and Vini Jr.

In the month of ‘Consciência Negra’ (Black Consciousness) in Brazil, Betnacional announces another powerhouse for its team of ambassadors: actor, singer and composer Seu Jorge, who debuts as a poster boy in the “Manifesto” campaign. The film also stars Ludmilla, Thiaguinho and Vinícius Jr., who also represent the brand and brings the concept “Power of being Brazilian”, narrating situations of ordinary people who face challenges in their daily lives, overcome barriers and never give up.

Betnacional, the NSX Group's betting house, brings together for the first time its four ambassadors, successful exponents in their fields, recognized and loved around the world in a commercial never before done by the sports betting segment, and increasingly reinforces its positioning as the “Bet of the Brazilians”.

The bookmaker chose Seu Jorge because he is another pure summary of the Brazilian people: strong, talented, powerful and winner. “We are very happy to announce Seu Jorge as an ambassador for Betnacional. It is a powerhouse and also has multitasking and versatile characteristics. He is an actor, singer, writer, director who represents a lot of what it means to be Brazilian, taking care of home and family, working (often in more than one place), finding time to study, etc.,” says Newton de Oliveira Neto, CMO of NSX, Betnacional's platform.

The positioning campaign, created by LEAN Agency, debuted this Monday (20) and is being broadcast on several broadcasters, with emphasis on Globo 2023 football commercials.

A member of the NSX Group, BetTech, which revolutionized the Brazilian sports betting market through a unique ecosystem with technological solutions, strategic marketing, content, exclusive services and many success stories, Betnacional follows the concept of “bet of the Brazilians” with the fastest service in the country when making withdrawals and deposits through PIX.

The sports betting site currently sponsors the Náutico, Sport, Santa Cruz, Vitória, Ferroviária, Remo and Paysandu teams and the eSports organizations FURIA, O Plano and B4 Esports.

Its ambassadors are players and former players Vini Jr., Vagner Love, Hernanes, Donizete Pantera, Manoel Tobias, Jean Carlos, Givanildo Oliveira, Sheilla Castro and Natalia Guitler.

In stadiums, Betnacional has its brand displayed on advertising boards for games from different state championships and is a sponsor of Futebol 2023 on Rede Globo, in addition to holding the naming rights for the 2023 Rio State Championship.

Source: GMB