DOM 21 DE ABRIL DE 2024 - 04:57hs.
Global agency with over 13 years of experience

Expert in digital marketing, Clever Advertising is the newest member of IBJR

Clever Advertising, a global agency focused on the iGaming sector, is the newest member of the Brazilian Institute of Responsible Gaming (IBJR). The announcement made this Friday (1) expands the institute's presence in the discussion on the regulation of the betting market in the country with the new associate's expertise in marketing and online performance.

In the sector for 13 years, Clever Advertising serves more than 13 iGaming operators through services such as media buying, SEO (Search Engine Optimization), pay per click (PPC) and influencer marketing on five continents. In Latin America, they are present in several countries, such as Mexico, Peru and Argentina, in addition to Brazil.

In the Latin American market, partners such as Betsson, Bet365 and Betano have enabled Clever Advertising to gain visibility and secure a healthy brand position through an affiliation business model.

For Marcos Oliveira, Operations Director at Clever Advertising, "it is with great pleasure that we announce that Clever Advertising is now an associate member of the Brazilian Institute of Responsible Gaming. This partnership reflects our ongoing commitment to ethical and responsible practices in the online gaming industry. By joining forces with the Institute, we reinforce our dedication to a safe entertainment environment, actively promoting initiatives for the well-being of players and the promotion of healthy behaviors in online gaming in Brazil.”

“With the arrival of Clever Advertising, IBJR becomes even stronger at a time when we are looking for new ways to raise awareness about responsible gaming, safety and support for players in Brazil,” said IBJR CEO, André Gelfi.

With the new associate, the Brazilian Institute of Responsible Gaming expands the number of partners in the national territory with 15 member companies. There are ten international sports betting operators (Bet365, Flutter, Entain, Betsson Group, Betway Group, Yolo Group, Netbet Group, KTO Group, Novibet and LeoVegas), a fantasy games company (Rei do Pitaco), two payment (Pay4Fun and OKTO Group), a media group (Better Collective) and the new global agency, Clever Advertising.

The Brazilian Institute of Responsible Gaming (IBJR) was created with the aim of fostering the debate on the regulation of this segment in Brazil, contributing information to defend the creation of clear rules and guidelines so that sports betting companies can operate legally, protecting the interests of players and civil society.

Currently, in addition to iGaming and sports betting companies, IBJR has among its members payment companies such as OKTO Group and Pay4Fun, media groups such as Better Collective and the Clever Advertising agency.

Clever Advertising, with over 13 years in the iGaming sector, is a premium partner with emphasis on digital acquisition. Serving more than 13 billion impressions and achieving nine-figure conversions annually, the company operates across multiple channels, including media buying, in-app advertising, influencer marketing, search engine optimization (SEO), and pay-per-click (PPC).

Recognized for maintaining long-standing partnerships with prestigious iGaming advertisers on five continents, Clever Advertising is a respected partner that consolidates its reputation through a commitment to responsible behavior and the promotion of good practices in the industry.

Source: GMB