SÁB 30 DE MAYO DE 2026 - 21:36hs.
Exclusive GMB series - Balance 2023/Goals 2024

“With excellent results in 2023, EstrelaBet prepares changes to improve customer experience”

As is traditional at the end of every season, Games Magazine Brasil today launches its exclusive series “Balance 2023/Goals 2024” where the sector's most important executives at local and international level review their achievements and reveal their objectives for the coming year. The business director of bookmaker EstrelaBet, Fellipe Fraga, opens the cycle. “We are going for disruptive changes that can enhance the customer experience,” he states.

GMB - What is your assessment of EstrelaBet's performance and growth in 2023 in general? Was it as expected or did it exceed your expectations?
Fellipe Fraga
- A Estrela had a brilliant year. We grew and changed beyond what we dreamed of and expectations were completely exceeded. For this reason, we count on our partners to grow the dedicated team, including the opening of a new space in São Paulo. Furthermore, we sought to leverage numbers and our visibility. Throughout the year, we achieved much more than expected, as, as the months went by, new things and ideas emerged due to the dynamics of the market itself.

What is your feeling about these EstrelaBet results in the Brazilian market in 2023?
Within Brazil, we realize that we are in a good light from customers, being recognized for our quality and service. This year, especially with the actions carried out, we received the necessary highlights and awards that we hope to maintain in this new year.

Could you list the main achievements or objectives achieved?
We received several awards this year, in addition to launching games, a redesigned website and new partnerships. But above all, we saw the company's expansion in several aspects, especially in the number of people collaborating with this development.

What themes or technological advances do you think will dominate the market in 2024? What will be the future trends?
I believe that the metaverse will be a revolution with new technologies combined with artificial intelligence. We are in constant dialogue with possibilities of disruptive change for the industry, always seeking to lead new developments that can enhance the customer experience. He is and will always be our focus and who we will dedicate ourselves to uninterruptedly.

What is your general opinion about the regulation of the sports betting and online gaming market in Brazil?
With the hope of regulation in 2023, we can now think about 2024 of legal evolution, with more knowledge of what the industry can offer to Brazil. This is fundamental from the point of view of legal security for operators and protection of the end user.

What are EstrelaBet's main goals and objectives for 2024 in the Brazilian market? And on a global level?
The main objective is to continue growing, evolving and providing the best entertainment service for our biggest objective, which is customer enjoyment. Furthermore, we continue planning growth on a global level, taking our way of having fun to other countries.

Source: GMB Exclusive