With more and more sports betting houses operating in the Brazilian market, the challenge of creating campaigns that stand out and become effective in the bettor's memory becomes more difficult every day. In the midst of this scenario, Vai de Bob has just launched a campaign entirely focused on the animation format that will be broadcast on Jovem Pan.
Vai de Bob's marketing department understands that the development in this model connects directly with an audience between 18 and 35 years old by exploring the idea that different profiles, so striking in this age group, are found when betting on sports, a national custom.
“The idea was to find a creative solution for creating a campaign template that is both eye-catching and economically viable. It was possible, in this format, to use a jovial and relaxed language, which is very much in line with our audience. Betting is for everyone and it doesn’t have to be complicated.
This is the first time that Vai de Bob bets on animation in which it becomes possible to play with ‘avatars’ and show different niches and profiles of bettors. In the end, the main message is to show that Vai de Bob is for everyone.”
It is worth remembering that Vai de Bob recently also launched original content with its brand ambassador Vampeta. In this content, available on Youtube and on Vai de Bob's social networks, Vampeta combines funny reviews with tips and special promotions that the bookmaker prepares for its customers.
Source: GMB
