In an event held this Thursday (16), Grupo Globo brought together football lovers, influencers and some brand ambassadors for the launch of Cartola and Cartola Express, fantasy games developed by the company and a success in the Brazilian fantasy games market.
The event had the participation of former player and current commentator Roger, narrators Renata Silveira and Dandan, as well as Daniel Martins, head of Cartola, and Heloísa Soares, product specialist at Cartola Express.
Another who was present was Fred, top scorer in the history of Cartola and the most selected player to date, who took the opportunity to select his team, officially marking the opening of the fantasy game market.
This year's tournament is surrounded by expectations for the return to the elite of the champions Cruzeiro, Grêmio, Vasco and Bahia, in addition to the various stars who arrived to brighten the championship and make playeres happy.
It will be possible to hire big names in world football, such as striker Suárez and defender Marcelo, who made history at Barcelona and Real Madrid, respectively, in addition to having long spells with the Uruguayan and Brazilian national teams.
Seeking a constant evolution, Cartola announced news in the dynamics of the game to bring even more emotion. Among them, the closing of the market just 1 minute before the start of each round is one of the highlights.
There will also be changes in the statistics that form the score of each athlete throughout the matches. So that players with more initiative are not punished, the "Incomplete Pass" will no longer have points deducted. The captain, who previously had the score multiplied by 2, will now have the multiplier at 1.5.
The selected coach will now earn a bonus of 1 point per victory. For those who have an unforeseen event and/or lack of time, Cartola offers the automatic lineup option, in which the system generates a random selection of 11 athletes within each user's available budget.
However, for the functionality to be active during the game, in each round, the player needs to activate the option through the automatic lineup button. After selection, just elect the captain and the bench.
“We officially started the countdown to the Brasileirão torunament, a moment of great celebration and expectation for Cartola. Our fantasy game enters the field bringing all the novelties of the season, always evolving to make the experience of players even better, and welcoming the creation of teams and leagues. This year we still have the return of four giants of national football: Cruzeiro, Grêmio, Vasco and Bahia, bringing more engagement from passionate fans who once again have the option of selecting players who wear the shirt of their favorite clubs,” said Daniel Martins, Head of Cartola.
“In the warm-up to the opening of the market, in the last few weeks we've done pricing lives and we've already followed the excitement of users with the wide range of stars that arrived this year to further brighten the dispute. Now they are officially available to be cast in a year that promises even fiercer disputes inside and outside our game,” reinforced Daniel.
Cartola PRO is now available, bringing even more information and possibilities for users to have more data available when choosing the players to be chosen. After the start of the rounds, it will be possible to monitor in real time the valuation and devaluation of each athlete.
New ornaments to create the visual identity of the teams, the option to participate in more leagues and exclusive prizes are other exclusive advantages for Cartola PRO subscribers. Subscription packages are now available and, this year, payment can be made by PIX.
Cartola Express, daily fantasy game licensed from Cartola, also arrives with news for the Brasileirão dispute. For those who like to have fun while earning extra money, the game’s website has a special offer: users who sign up will get a bonus of R$20 to sign up when the disputes are opened.
“Cartola Express completes one year of activity and we are very excited to continue with the evolution of the product. In addition to the Brasileirão, we are present at the World Cup and the Paulista Championship and we are on the countdown to the opening of our market. We've learned a lot over that time and, always keeping up with the evolution of users' journey, we've developed some changes to bring a renewed and more fluid interface. With a range of disputes ranging from options to participate in a single game or the full round, users can have one or multiple lineups with different values, a very wide range for the most varied investment appetites and financial return in a developed game. to reward the skill of the players,” commented Heloísa Soares, product specialist at Cartola Express.
Cartola Express news for the Brazilian Championship starts with the new platform, completely reformulated, faster and more intuitive. In the dynamics of the game, the laterals and defenders will be classified as defenders, without distinction between the positions. As for the tactical formation, it will be possible to choose from all those available in Cartola.
In addition, the reserve bench, following a model identical to that applied by Cartola, will replace the pre-game exchange in disputes of a single day or full round, in yet another novelty for this season.
Meanwhile, the single game disputes will now have a goalkeeper to be chosen, adding six athletes chosen in this modality, which will also have the captain with a multiplier of 1.5. Without the reserve bench function for this format, if one of the six players does not play, Cartola Express will offer the "Technical Assistant" resource, which allows the user to have an athlete who did not enter the field replaced by another from the same team, but of lesser value.
Cartola is the biggest fantasy football game in Latin America, in which users assemble their teams with the Brasileirão stars in a dynamic that needs to manage their assets, investing in the purchase and sale of players, in order to add the highest score at the end of all rounds. It has the Free versions, at no cost, and PRO, with membership based on a subscription that gives access to advantages, including the possibility of participating in up to 10 leagues and using the panel with exclusive statistics from Gato Mestre, in-depth analysis of the scouts of players and practical tips applied to the game.
Cartola Express is a Daily Fantasy licensed from Cartola and developed by DFS Entretenimento, a Grupo Globo company. In this new game, users have access to more dynamic disputes that bring cash rewards to the winners, according to the rules of the dispute in question. Despite having the same scoring and pricing model as Cartola, there are new lineup and gameplay rules that will leave players needing to know even more about the Brasileirão to succeed.
Source: GMB
