VIE 29 DE MARZO DE 2024 - 09:01hs.
To contribute its expertise and experience

LNB becomes the first sports league to join newly formed Brazilian Integrity Association

Brazil’s National Basketball League (LNB) has joined the ‘Associação Brasileira de Defesa da Integridade do Esporte’ (Brazilian Integrity Association - ABRADIE), a new non-profit organization established to protect the integrity of all Brazilian sports. 'The Liga Nacional de Basquete have always looked for technologies and solutions that could impact the way our fans consume basketball content,” said Sergio Domenici, Liga Nacional de Basquete's CEO.

Bringing together leading representatives from sports, the betting industry, law enforcement, players, fans, and the legal profession, ABRADIE’s principal goal is to protect against the threats of match-fixing and betting-related corruption.

The LNB will contribute its expertise and experience to support consultations which will assess the current integrity measures that are in place regarding sports betting with a view to ensuring they are as robust as possible, as well as the education of players, match officials and anyone associated with sport.

It joins founding members Genius Sports, Entain, Rei Do Pitaco, Bichara e Motta and Maia Yoshiyasu Advogados (FYMSA) law firms.

"The Liga Nacional de Basquete have always looked for technologies and solutions that could impact the way our fans consume basketball content,” said Sergio Domenici, Liga Nacional de Basquete's CEO.

We were one of the first organisations in Brazil to sign an integrity deal with Genius Sports (in 2019), because we have been aware that sports betting is a global reality, and we need to be proactive on match-fixing measures," he added.

"The ABRADIE initiative will help LNB and all other sports organisations to maintain credibility and transparency among teams, athletes, fans, media and commercial partners", he concluded.

Source: GMB