LiveMode, a partner company of the São Paulo Football Federation,, innovated this weekend with the presentation of the double led, which allowed more exposure of the four sports betting houses that sponsor the championship.
While a place for the grand final was being contested, both those who were at Allianz Parque and the fans who watched the broadcast in all Paulistão rights holders saw the news. The double led appeared in the leading broadcast on Record, HBO Max, YouTube, Premiere and PaulistãoPlay. The brands will also have this same resource that increases their visibility in the two Paulistão finals.
“Paulistão is the championship that, in Brazil, brings more innovations. We have the LED in all games, but the Paulista Federation wanted to bring the double LED, which is used in the main leagues in the world, also for brands in Paulistão,” explains LiveMode.
This Palmeiras x Ituano broadcast was the perfect opportunity to maximize the presence of brands that sponsor the torunament. Therefore, it was chosen to use this system.
The two finals will also be broadcast by all right holders, so the double led will be present as well.
It is an action that is part of the objectives of the Paulista Federation to follow the tradition of a modern, technological competition, the gateway to innovations in sports broadcasts in Brazil.
Source: GMB
