The County Commission unanimously approved The Mirage operator Hard Rock’s plans for the 660-foot-tall project along Las Vegas Boulevard.
President of The Mirage, Joe Lupo, said: “Hard Rock thanks the Clark County Commission and staff for the approval of the 600-Suite Guitar Tower as we continue to move forward with this iconic property.”
According to Las Vegas Review-Journal, Hard Rock representative Jennifer Lazovich told commissioners the high-rise would be built “right where the existing volcano is.” She emphasized the company plans to “modernize and theme” the rest of the property to match the guitar tower. It also plans to change The Mirage to a Hard Rock-branded resort.
Lazovich, a land-use attorney with Kaempfer Crowell, wrote the letter to the county. It reads that the new tower will resemble back-to-back guitars with “brightly lit strings” and would feature “floor-to-ceiling glass panes.”
Executives presented plans to build the new tower and proposed renovations in December 2022. The new hotel tower will include:
Their plains also include the existing hotel of 3,044 rooms. New renderings show that the resort will also feature:
Hard Rock is known for its giant decorative guitars resembling the brand. Its 450-foot-tall guitar-shaped hotel tower already exists in Florida and looks like the one planned for Las Vegas.
Source: GMB / Play USA
