“Established in 2019, AGA’s Responsible Marketing Code reflects the commitment of our members to set and adhere to a high bar for responsible advertising,” stated AGA President and CEO Bill Miller.
“Today’s updates advance that commitment and represent our intention to protect consumers and evolve our standards as this nascent market matures.”
The changes—developed in collaboration with AGA members—are the most significant to the Code since its inception, including:
Enhancing protections for college-aged audiences by:
The updated standards go into effect immediately with a grace period for existing or deployed assets until 1 July 2023. Full updates to the Code can be found here.
“Advertising plays an essential role in migrating consumers away from predatory illegal sportsbooks and into the protections of the legal, regulated market while providing responsible gaming resources,” said Miller.
“The AGA and our members are committed to building a sustainable marketplace that protects vulnerable populations and gives consumers the knowledge and tools to keep sports betting fun for adults.”
Background:
Source: GMB
