"Esportes da Sorte's goal is to join the best, and be one of Globo's sponsors along with one of the main competitions on the planet, which is the Copa Libertadores. This places us even more at this level of trust, credibility and transparency," says Darwin Filho, CEO of Esportes da Sorte.
In football, Esportes da Sorte sponsors eight clubs (ABC, América-RN, Bahia, Goiás, Novorizontino, Guarani-SP, Vila Nova-GO and Londrina), in addition to having some athletes as ambassadors, such as Matheus Cunha and João Gomes, from Wolverhampton-ING, and Rodinei from Olympiacos-GRE.
The company also sponsors Flamengo's eSports team. Recently, it entered into a partnership with Copa São Paulo, Campeonato Paulista and Gaúcho Série A2.
This Wednesday (1), the club signed a sponsorship with Grêmio. In addition to the contract until March 2026, with exposure on the front of the jersey and the back of the shorts, the company will help with the financial costs of striker Luis Suárez.
One of the bookmakers that grew the most between 2022 and 2023, Esportes da Sorte also invests in entertainment, with partnerships with actor and digital influencer Carlinhos Maia, with surfer Pedro Scooby, influencer Virginia and singer Zé Felipe. It is also an advertiser in FIFA competitions on Cazé TV, by youtuber Casimiro Miguel.
The company maintains commercials and publicity on sports channels such as SporTV, also from Globo, and is a partner of some important events, among them the Carnival of São Paulo, Rio de Janeiro, Minas Gerais, Salvador and Recife.
This year, the platform became the official sponsor of Big Brother Brasil, being the first and only bookmaker to be linked to the main entertainment program on Brazilian television.
Source: GMB
