JUE 28 DE MARZO DE 2024 - 07:57hs.
Player engagement and retention

Leading operator in Brazilian market Betfast.io pens new deal with Fast Track

Fast Track, the industry-leading customer engagement platform, announces a new deal with Betfast.io, one of the largest betting operators for the Brazilian market and master sponsor of football teams, to drive their player engagement and retention efforts with a real-time-data-driven approach.

Leading customer engagement platform

Fast Track’s industry-leading customer engagement platform, now bolstered even further through the integration of OpenAI, offers unparalleled capabilities for real-time data analysis and personalised player experiences, making them the perfect partner for Betfast.io to drive their player engagement and retention efforts with a real-time-data-driven approach.

Commenting on the new partnership, Fast Track CCO Jean-Luc Ferriere said: “We are thrilled to be partnering with Betfast.io and supporting them in their efforts to take their player engagement to the next level. Our powerful customer engagement platform will provide Betfast.io with the tools they need to create personalised experiences for their players, drive loyalty, and ultimately grow their business.”

Innovative and effective solutions

Khatlen Guse, Vice President of Betfast.io added: “We are excited to be working with Fast Track and leveraging their cutting-edge technology to improve our player engagement and retention efforts. We believe this partnership will help us achieve our growth objectives in the Brazilian market and deliver exceptional, hyper-personalised experiences to our players.”

With a reputation for delivering innovative and effective solutions, Fast Track is the ideal partner for Betfast.io as it continues to expand its operations in the Brazilian market. The new deal is set to drive significant value for both companies and create new opportunities for growth in the years to come.

Betfast.io is one of the fastest growing bookmakers in Brazil with great attractions for players, with the minigames, new modalities and even bigger ODDs.

The bookmaker and master sponsor of Ituano, whose main challenge this season is the Brazilian Championship Series B, in addition to the Copa do Brasil.

Finally, the traditional PixFast system, which guarantees instantaneous operations within the site's environment, continues to operate and receives periodic updates.

Source: GMB