MAR 7 DE MAYO DE 2024 - 15:50hs.
9.5 million transactions in 2022

As leading draws distribution platform, Play Serviços grows strongly in Brazil breaking records

Play Serviços has established itself in the market as the main provider of technology and expertise in the distribution of Philanthropic Savings Bonds. In 2022 alone, the company carried out more than 9.5 million transactions in its customer base, an increase of more than 50% from the previous year. On its white-label platform, Play Serviços operates lottery products, Premiável philanthropy, scratch cards, digital games in more than 20 regional partners.

The company has stood out in the market for its capacity for innovation, constantly offering new game modalities, distribution and advanced technological resources for its users and partners.

This approach has been instrumental in attracting an increasingly demanding audience and maintaining the loyalty of existing users.

In addition, Play Serviços has sought strategic partnerships to expand its presence in the market and continue innovating in technology and services. The company is committed to continuous performance improvement and intends to increasingly improve the experience of its users.
 


With the new features, the platform allows for an instant award product with intuitive gamification, in which users participate in interactive games and exciting challenges, thus increasing user experience and engagement.

The company also reinforces its commitment to user safety, adopting strict data protection protocols and personal information. This concern is essential to maintain user trust and to continue attracting new customers.

In addition to all the innovation already mentioned, the company is committed to disrupting the gaming market, where distribution through a single digital channel predominates. It considers, as well as in the tourism, airline tickets and car rental markets, that the capitalization market will have to go through this paradigm shift, since it will be possible to purchase the draws through various digital channels.
 

 

With its strategic vision and commitment to innovation, Play Serviços has everything to continue growing and consolidate itself as a reference in the Brazilian market.

On its white-label platform, Play Serviços operates lottery products, Premiável philanthropy, scratch cards and digital games through more than 20 regional partners.

Contact: [email protected]

Source: GMB