GMB – Christian, what is your assessment of BiS SiGMA, which has changed both in size and quality?
Christian Raykoff – It's an incredible growth, five to ten times more than last year's edition. We are already talking about this fair as the ICE of Latin America for its grandeur and quality of visitors.
Was it a positive show for Pinnacle with good contacts? What are you doing at the fair to attract more partners to Pinnacle?
It's not a job of just this week. We've been working very hard in Brazil for years now and we're now collecting everything we've ever done. Our partners are growing and we are increasingly sought after. We don't need to do much to be busy every day. We are very happy with this and supplying, in addition to our products, the Pinnacle Cup. Who could doubt that we would be the best sports betting and eSports platform in Brazil?
eSports is growing a lot and you were pioneers in offering bets in this vertical, weren't you?
True. We were the first company that took the first step in this segment. And this year we did the first Pinnacle Cup Brazil location, which was a success that we will repeat other times.
What are Pinnacle's other differentials in the Brazilian market?
The main differential in Brazil is that Brazilian winners are welcome. We like to welcome those who are knowledgeable about betting, who know how to bet and choose our house because it is the best choice to make.
Best choice and no limit!
No limit and with the best odds. We are always at the top, offering the best product, the best value and lowest margin for Pinnacle.
How is the relationship with other players in the market that offer casino games? How do you see this vertical linked to a bookmaker?
Pinnacle's main focus has always been sports betting and our flagship, but we have seen the importance that the casino has in Brazil. I can't say much about that, but new things will come towards the end of the year or the beginning of 2024, thinking about the reality of Latin America and particularly of Brazil.
That is, more than location. Is it delivering to the customer what he wants?
Exactly. We see what are the characteristics of the Brazilian player, which are very particular. There is no other player in Latin America with the same behavior. For us, that is the challenge, to identify the type of player we have and offer him the best we can.
How is the relationship with the wide network of affiliates?
We talk to them every day. There are so many that I even forgot how many we have. Now we are closing new agreements, with affiliates like Aposta10, as well as large groups, such as Better Collective and Gambling Affiliation, who choose our house for the benefits and differentials for users.
Source: Exclusive GMB
