The Brazilian executive joins the team after having held leadership positions in sales and business development at companies such as Playtech and Altenar. In her new role, she will be responsible for supporting the growing number of Aviatrix partners in Latin America.
Aviatrix is rapidly gaining popularity in the region. With exclusive loyalty mechanics based on NFTs and an ambitious triple A production, Aviatrix is already delivering results for operators in terms of attracting and retaining players, both in Brazil and in other relevant markets.
The award-winning crash game will be available at booth C120 at SiGMA Americas, taking place June 14-18 in Sao Paulo.
“I am delighted to welcome Gabriela to Aviatrix. With the increasing demand for Aviatrix across the continent, and particularly in Brazil, it was critical to strengthen our account management team in order to provide additional support to new and existing partners,” said Vladislav Artemyev, CEO of Aviatrix.
“Aviatrix is a perfect option for Latin American casino players. There are many fans looking for intuitive, exciting and highly rewarding titles beyond traditional table games and slots. We have big plans for the coming months, and Gabriela will play an important role in achieving our goals,” Artemyev remarked.
Gabriela Novello, Aviatrix Account Manager, added: “I am very excited to start working with Aviatrix. Before joining the team, I was already a fan of the game, so I can't wait to help our partners bring this unique product to all of their customers in Latin America."
In Aviatrix, players watch a plane take off and must cash out their bet before the plane crashes to the ground. The longer they are able to hold their nerves, the greater the reward. This genre has grown in popularity in recent years, but Aviatrix has taken it to the next level with its NFT-based loyalty mechanics.
The game has been so successful in recent months that users have already created more than 100,000 NFT planes, and the blockchain technology on which the title runs is now the seventh in the world, in terms of activity.
Source: GMB
