According to the report by the agency Samba Digital, the Esportes da Sorte platform led the digital race in the segment on Instagram, which is the social network with the largest audience among all others in Brazil.
This number represents a growth of 13% compared to the month of August, when the company occupied 3rd place in the same comparison. In that month, the analysis involved more than 150 profiles of companies operating in Brazil.
Betão, which was the leader in August with 1.9 million engagements, fell to 3rd place in September, reaching 1.3 million engagements. Among them, Reals.bet came in 2nd place.
To achieve this performance, in addition to the content, the company also stood out for the number of posts. In total, there were 447 posts, making it the most active company in the month.
Engagement decreased compared to August, but up from 2023
After two months surpassing the 10 million engagement mark, a record for the segment until then, the combined performance of sports betting operators in Brazil fell in September and ended the month with 9.59 million engagements. The performance is 17% lower than the record in July and 5.1% lower compared to August.
In relation to 2023, the performance of the operators more than doubled: 112%. If in 2023 the profiles accumulated 4.5 million engagements, now, there were 9.59 million engagements.
Reals.bet stands out with content
Posts in collaboration with Edu Primitivo, a comedian with a broad digital presence through his hidden cameras in Rio de Janeiro, helped the company achieve the best-performing posts in September.
The two top posts of the month were from the duo. The first with 435 thousand engagements and the second with 411 thousand. What the posts have in common is the comedian's solidarity tone, helping workers who were in need of financial assistance.
Source: GMB
