The space is open to the public and will soon have food truck options, a big screen, a pool table and parking.
In the spacious location, a mezzanine structure was set up, with a view of the Beira-Rio stadium, and a VIP area with open service and intended for guests selected by EstrelaBet and Rádio Inferno.
“We have a consolidated partnership with Inter. We were very well received by the club and the fans, and this makes us want to be even closer to the institution. We support men's and women's soccer and Beira-Rio. Now, we have closed a new agreement with Rádio Inferno, which produces content 100% aimed at the ‘Colorado’ audience,” says Loreta Caporrino, Head of Branding at EstrelaBet.
“Our goal, with Confraria EstrelaBet, is to strengthen the relationship with fans, partners and sports influencers, through a place that provides a complete experience on game days,” adds the executive.
EstrelaBet is currently featured on the back of the men's team's jersey and is the main sponsor of Internacional's women's team, with a contract until 2026.
Last August, the betting platform became a partner of Beira-Rio. Under the agreement, the company has the right to use boxes and central seats, in addition to displaying the brand on panels and signs inside the stadium.
Source: GMB
