Since its arrival in Brazil in August 2024, BetPlay has dedicated itself to understanding the needs and preferences of the public in Paraná. Choosing local influencers is a fundamental part of this strategy, as they have in-depth knowledge of the sports market and regional culture. The initial influencers include:
* @guigaldamez (Guilherme Galdamez): recognized for his passion for sports and his strong presence on social media.
* @caveirasbxd: an influencer dedicated to bringing content about his favorite team, Athletico-PR.
* @furacaodz (Alisson Ribaz): known for his passion for soccer, more specifically for the Athletico-PR team. The influencer is the spokesperson for the Furacão fans.
* @feroliveira92 (Fernando Oliveira): owner of the YouTube channel “Vida de Athleticano”, he is one of the biggest influencers for the Furacão fans.
* @capm1lgr4u: a profile with lots of humor, soccer and, mainly, analysis of Athletico-PR games.
* @gabrielcarriconde (Carrica): always bringing excellent narrations and information about the world of football.
* @athletico_m1l_gr4u (Paulo Oliveira): considered the largest unofficial Athletico-PR page.
* @coxa_da_zoeira: information, analysis and news about Coritiba.
These influencers were chosen for their ability to communicate and promote BetPlay in an authentic and irreverent way.
The platform is excited to work with these influencers who truly understand what the public in Paraná wants. They will be key players in helping to build a relationship between the state of Paraná and BetPlay.
Plans to expand the influencer team
BetPlay does not intend to stop here. The company has ambitious plans to expand its team of influencers, seeking new names that can address an even greater variety of topics related to sports and betting.
The goal is to diversify the topics that the influencers will cover, from game analysis to tips on how to bet responsibly.
The expansion of the team will also include influencers who work in different niches within the sports universe, allowing BetPlay to reach a wider and more diverse audience. This strategy aims to increase brand visibility, and also educate bettors on best practices in the world of sports betting.
Commitment to social responsibility
In addition to connecting with the public, BetPlay is committed to responsible practices in the betting industry. The company promotes campaigns that encourage responsible gambling and offers resources to help bettors maintain control over their activities.
The platform wants to ensure that users have a fun and safe experience when betting. Social responsibility is a priority for the company.
BetPlay, the leading bookmaker in Colombia and one of the largest in Latin America, announces its arrival in Brazil, specifically in the state of Paraná, where it has been operating since August 2024.
With the license granted by Lottopar, BetPlay becomes one of the platforms authorized to offer sports betting services in the state, in accordance with the new Brazilian legislation.
BetPlay's initiative to recruit regional influencers is a significant step towards strengthening its presence in Paraná. With a clear focus on engagement and social responsibility, the company is well-positioned to become a reference in the sports betting market in the state.
BetPlay invites all residents of Paraná to learn more about this platform that is arriving to raise the level of entertainment for local bettors.
Source: GMB
