There are no words that can accurately express the essence of Brazilian fans. It is a phenomenon that goes beyond logic and reason; they simply trust. And it is this inexplicable passion that will be celebrated in Betano’s new film, which promises to move fans from all over Brazil. With scenes that highlight the fervor and intensity of a fan’s journey, the production delves into the essence of football, the unexpected, and unwavering trust.
The new campaign portrays fans of different Brazilian clubs, in moments that illustrate what it means to live every minute of the game. These expressions show the impact of every move, the tension of a transfer window, the surprise of an idol on the bench and the dramatic “law of the ex.” Each frame was designed to capture what cannot be explained, only felt.
With narration by actor Milhem Cortaz, guiding the viewer through complex and intense emotions, the film seeks to answer a question: who explains the fan? The scenes go beyond the stands, exploring even the silence of expectation in the homes, places where the history of football mingles with the hearts of fans.
“After an entire season together, we are exalting the fans and their reactions, emphasizing the unpredictability and emotion that football is capable of providing. It was a very intense and competitive year in Brazilian football. We are proud to put our name on the two main national competitions: Brasileirão Betano and Copa Betano do Brasil. We are already looking forward to everything that will come in 2025 on the pitch, once again together with the fans of all the clubs,” says Betano.
Just like the films “Brasileirão Betano” and “Confia”, for the Copa América, the new campaign was created by Wieden+Kennedy SP, Betano’s official advertising agency in Brazil.
“With the Betano Brasileirão and the Betano do Brasil Cup, the betting house has become the official sponsor of our football. The brand, better than any other, understands that this sport, just like its fans, has no explanation. It is this passionate connection that makes the fans always believe, in the good times and in the not so good ones. This was the idea that inspired us for the campaign," explains André Savastano, associate creative director at Wieden+Kennedy SP.
Betano, one of the largest sports betting houses in Brazil, is a brand designed to offer excellent experiences through its platform, available on desktop, laptop, tablet, cell phone and Android app.
It is operated by the Kaizen Gaming group, which is headquartered in Greece, has a presence in 18 countries and has been in the sports betting market for over ten years.
In Brazil, it sponsors Atlético Mineiro and holds the naming rights for competitions such as the Brasileirão Betano and Copa Betano do Brasil.
In addition, it is present in Europe and South America, with Porto, Benfica and Sporting (Portugal), Aston Villa (England), Melgar (Peru), in the Torneo Betano and Copa Betano (Argentina), as well as teams in Greece, Cyprus, the Czech Republic and Romania.
This year, it sponsored the Copa América and Euro2024, and currently, it is an official global sponsor of the UEFA Europa League and the UEFA Conference League.
Find out more at: https://br.betano.com
Source: GMB
