Flamengo has the largest contract (R$105 million/US$17.3m), followed by Corinthians (R$102 million/US$16.8m). The two signed, respectively, with Pixbet and Esportes da Sorte.
Next comes Vasco (R$70 million/US$11.5m), whose advertiser is Betfair, São Paulo (R$52 million/US$8.6m) and Fluminense (R$42 million/US$ 6.9m), both signed with Superbet, in addition to Cruzeiro, which displays the Betfair logo (R$40 million/US$6.6m).
In total, 15 Série A teams have bookmakers as their main sponsors. Palmeiras has a R$100 million (US$16.5m) deal with Sportingbet, but this amount is scheduled for 2025.
Botafogo, the Libertadores and Brasileirão champions, will feature Parimatch on their shirts this year for R$27.5 million (US$ 4.5m) and are in the negotiation phase with another bookmaker since their contract with Parimatch ends at the end of the year.
Source: Blog do Lauro Jardim
