Among the main requirements of the bill is the mandatory certification with the Securities and Exchange Commission (CVM), similar to that required for independent investment agents.
“The certification will be the responsibility of the Ministry of Finance and must include mandatory training on the risks of betting, including the presentation of real cases of bankruptcy, suicide and family separation resulting from gambling addiction, to ensure that the influencer is fully aware of the implications of promoting these activities,” says the bill.
Specific rules for advertising
According to the bill, advertisements carried out by influencers must be exclusively targeted at people over 18 years of age, using specific social media tools to restrict access to adult audiences. In addition, advertising campaigns must include explicit warnings about the risks associated with betting, with the aim of raising public awareness.
If they fail to comply with the proposed rules, influencers will be subject to penalties similar to those applied to independent investment agents by the CVM. Fines can range from R$10,000 (US$ 1,600) in cases of minor infractions to up to R$1 million (US$ 160,000) in serious situations.
Accountability and transparency
“This bill emerges as a necessary and urgent response to the countless cases of digital influencers promoting online betting without due regulation and transparency. By equating influencers with independent investment agents, the text aims to bring greater accountability to these figures, who exert great influence over the public, especially the youngest and most vulnerable,” explained Eduardo Bolsonaro in the document accompanying the bill.
The text is available for public consultation on the Chamber of Deputies website and will be analyzed by the relevant committees before being sent for voting.
If approved, the bill could mark an important step in the regulation of digital advertising related to the betting market in Brazil.
Source: GMB
