As an essential performance indicator, ARPU holds great importance for businesses of all kinds. It helps understand the financial value of the user base and serves as a base for strategic decisions. By knowing how much revenue an average player brings, companies can identify opportunities to improve their strategies, optimize their offerings, and drive greater success.
Each region develops within the iGaming industry at its own pace, influenced by numerous factors of varying nature. Primarily, this includes the legal framework, specifically the regulation of particular segments while accounting for all critical aspects, the overall economic development of the country, historical context, and social attitudes or interest in this type of entertainment. These are just a few of the main factors, though there are many more.
The user base itself plays an extremely important role, particularly the players' engagement, their growing interest in different types of games, the frequency of interaction, and more. The number and quality of players are key factors when analyzing ARPU. In some countries, the user base might be relatively small, but their spending power is high, which leads to a higher ARPU.
On the other hand, some regions have a large number of players who make small deposits and bets. While their individual ARPU is lower, the sheer volume of transactions drives significant GGR growth. It’s important to understand that differences in user behavior across regions shape different business strategies, as high ARPU can come not just from the number of players, but also from the quality of their engagement.
In this article, Atlaslive takes a closer look at ARPU, one of the most crucial metrics for iGaming businesses, to highlight the performance of six key global regions and share projections for 2025 worldwide. This concise yet comprehensive report also provides valuable insights into the most profitable category among the three core iGaming activities worldwide.
Australia & Oceania – The ARPU powerhouse
The iGaming environment is growing and developing differently across regions, with each market influenced by unique factors like regulation, economic conditions, and cultural preferences. This diversity shapes user engagement, revenue growth, and strategic approaches in fascinating ways.
In 2025, Australia & Oceania is projected to lead globally in ARPU, reaching an impressive $1,859. This is nearly double the ARPU of Europe, which ranks second at $861. Several factors drive this dominance.
First, the region’s strong economic development, particularly in Australia, enables players to spend much more on entertainment. Second, well-established regulatory conditions for iGaming attract a highly engaged and high-spending user base. Lastly, the cultural popularity of sports betting and online casino games creates a highly active and loyal audience.
South America and Its explosive growth in ARPU
When it comes to ARPU growth rates, South America shows an impressive 9.29% growth. This rapid increase is largely driven by expanding access to technology that makes gaming more accessible, as well as the gradual introduction of regulations shaping the iGaming sector. A key player in this growth is Brazil, which has experienced the world’s largest surge in total revenue following regulatory changes in 2022-2023.
Brazil’s sheer population size, with over 2 million active players, contributes significantly to South America’s gaming landscape. While market penetration might appear modest, the quality of player engagement and ARPU remains notably high. Sports betting and online casinos dominate as the leading categories, maintaining almost equal popularity among users. This balanced interest ensures steady growth and highlights the potential for further development in the region.
Different strategies suit these markets: while the Australia & Oceania market focuses on maximizing revenue per user, South America prioritizes expanding its user base and building its regulatory changes. Together, these approaches demonstrate how both the number and quality of users shape success in the global iGaming industry.
Atlaslive iGaming Platform helps operators grow their ARPU with smart, adaptable, and easy-to-use solutions. By using advanced technology, the platform makes it simple to offer personalized gaming experiences that keep players engaged and interested in playing and enjoying the process longer. Automation and customization are key – operators can quickly adjust settings, launch new features, and stay ahead of market changes without extra hassle. With Atlaslive, partners have everything they need to deliver great user experiences while boosting revenue.
Key category performers – Casinos take the lead
When we talk about the iGaming industry, numbers often tell stories that words can’t. One look at the ARPU breakdown by categories and regions in 2025 shows a clear winner: online casinos dominate every region except Africa. Why? Because casinos have mastered the art of engagement.
In regions like Australia & Oceania, the ARPU for online casinos is a staggering $2,921, surpassing the total ARPU of other regions combined. This isn’t just a matter of spending power, it’s about timing and entertainment value. The regulation and social acceptance of online casinos were established earlier in many parts of the world compared to sports betting. Online casinos offer a sense of immediacy, variety, and thrill unmatched by other categories.
While casinos currently lead, sports betting isn’t far behind. It’s a category with immense potential, especially as regulations evolve and more players engage with it globally. For example, the ARPU for sports betting in regions like Australia & Oceania is already substantial, and the gap between the two categories isn’t as wide as it might seem.
Europe tells a slightly different story. While popular, online casinos take second place here, driven by advanced personalization and established platforms that cater to higher-spending users. The lottery’s dominance, however, shows that for many Europeans, the thrill of an online ticket is unmatched.
In South America, things are more balanced. The ARPU for casinos and sports betting is nearly identical, reflecting how both categories resonate equally with players. This suggests a diverse audience engaging in both types of gaming experiences, fueled by growing access to technology and favorable regulations, especially in key markets like Brazil.
So, what’s the takeaway? The success of casinos lies in their ability to create engagement loops with a variety of bonus types and games themselves. This way players are more entertained, connected, and invested. That’s the secret sauce, and the regions with the highest ARPU prove it.
Atlaslive, by offering its solutions to operators across diverse regions, takes into account both regulations and the variety of online casino games, excluding sportsbook solutions. As it expands into global markets, Atlaslive continues to build relevant partnerships. Currently, the company collaborates with leading game providers, offering more than 15,000 incredible games through its platform. These include live games, virtual sports, lotteries, and many other exciting gaming options to cater to all player preferences.
With the Atlaslive Bonus Engine, CRM, and CMS components, operators can seamlessly keep players engaged and informed about the best available offers in their native language. For operators, this is a powerful toolkit that enables complete freedom in tailoring user experiences through a wide range of parameters and settings. Bonus customization is quick, automated, and applicable to both sportsbook and casino games.
The role of innovation to compete in the market
To succeed in the dynamic iGaming surrounding, innovation plays a crucial role. ARPU, as one of the key metrics, helps companies evaluate the effectiveness of their strategies. But to not only meet expectations but exceed them, businesses must go further by applying cutting-edge technologies and focusing on personalization.
The Atlaslive Platform provides partners with exactly what they need for growth: adaptable solutions that allow flexible functionality adjustments and quick deployment of new tools. Enhanced automation capabilities simplify processes, leaving more time for analysis and improving the player experience. Market analysis, following innovative trends, and the integration of customizable tech solutions are the cornerstones of success in the iGaming industry.
Discover how far iGaming tech can evolve with Atlaslive.
Source: Atlaslive
