"The effect of the double LED is yet another innovation of Paulistão Sicredi, enhancing the presence of partner brands without affecting the execution of the game and the visibility of the fans who are in the stadium or at home," evaluates Bernardo Itri, Vice President of Communication and Marketing at FPF.
"It's a solution that brings so many benefits that we decided to expand it to 12 games and repeat it in other editions of Paulistão Sicredi and in more competitions," adds Itri.
The double LED with continuous message was applied for the first time in a football game in Brazil at Allianz Parque during the Palmeiras vs. Inter de Limeira match. This feature aims primarily to increase visibility for the 15 brands that sponsor the Paulistão.
The FPF initiative with LiveMode, previously unseen in the Brazilian market, has been used in the most successful leagues in the world, such as the Premier League, LaLiga, and the Bundesliga.
Fifteen brands benefit from this innovation within the Paulistão: Assai, Betano, Claro, Clear, Corfio, Cruzeiro do Sul, Esportes da Sorte, Novibet, Penalty, Paybrokers, Pixbet, Sicredi, Sportingbet, Swift, and Embracon were the brands benefiting from the innovation.