LUN 29 DE ABRIL DE 2024 - 05:39hs.
Strong brand expansion project

SeguroBet enters as main sponsor of Mumuzinho's fantastic "Resenha"

Believing in the transformative power of entertainment, SeguroBet kicked off the year 2024 with an expansion project aimed at firmly establishing the idea of Resenha in the collective imagination. In March, the platform took the first step on this journey with the announcement of the talented Mumuzinho as its official ambassador. This partnership goes beyond a mere influencer contract; the goal is to personify the brand with someone who represents its DNA.

By blending the concept of safe and accessible entertainment with the irreverence and lightness of Mumuzinho, SeguroBet steps in as the MAIN SPONSOR of Resenha do Mumu, a series of shows by the artist that will tour Brazil, bringing not only music but also a taste of the experience that players on segurobet.com have on the LIVE stage.

 



On March 10, 2024, the first edition of Resenha do Mumu in 2024 took place. This experience began long before people arrived at RIOCENTRO, where SeguroBet provided exclusive transportation to take invited personalities and influencers to the VIP AREA OF SEGUROBET.

Throughout the event, SeguroBet conducted various activations that brought a bit of the online experience to the analog world. Games, QUIZZES, playful activities, distribution of gifts, and prize giveaways— from the moment people entered RIOCENTRO and throughout the event, the audience could interact with the brand at various moments.

 



The event was attended by various personalities: from sports figures like coach Dorival Jr and former player Romário, to artists like Babu Santana, Chico Moedas, Lucas Penteado, Thiago Martins, and many others. TV personalities such as commentator and former player Grafite also made appearances in the VIP AREA.

As expected, Mumuzinho took the stage with his greatest hits and also brought guests to sing with him, dedicating some moments of the performance to talk about his partnership with SeguroBet. The artist emphasized aspects of the platform such as FUN and SECURITY as the main pillars of this new relationship.

 



Source: GMB