JUE 2 DE MAYO DE 2024 - 02:39hs.
Success story

Rei do Pitaco obtains autonomy and personalization with Caf

In the quest to improve its experience with identity verification services, Rei do Pitaco chose to switch to Caf and is now observing significant benefits, highlighting autonomy and personalization as major differentiators of the solutions from the company specializing in this topic. Check out the changes that have occurred at Rei do Pitaco and customer feedback about this partnership.

Rei do Pitaco is a Daily Fantasy Sports (DFS) platform with cash prizes and rapid growth in Brazil. Founded by a team of engineers with experience in renowned companies such as Google, Facebook, Snapchat and Intel, the company has already achieved more than 14 million downloads of its application and distributed more than R$220 million (US$ 42m) in prizes to 570,000 winning players.

The company was looking for an identity verification platform that offered more than the basics. It was in search of more autonomy in operating the tools and customization capacity to better meet the needs of her business, as reported by Rei do Pitaco's Data Protection Officer (DPO), Fernando Vasconcelos.

“We felt the lack of personalization, both in proposals, in service and even in the use of the platform itself,” he explained.

How Caf helped

Caf offers several solutions for verifying user identity, all available on the Know Your Everything platform. It is in this environment that Rei do Pitaco uses the following tools:

  • CPF consultation
     
  • Background check
     
  • OCR
     
  • Face matching


The Caf platform stands out for offering autonomy and personalization to users. With its technology, it's simple to create personalized actions and workflows, even for those without technical knowledge, thanks to Caf's no-code protocol. This facility results in a more agile and efficient operation.

The move from Rei do Pitaco to Caf has brought a series of improvements that have already positively impacted the general performance of the company's operations, ranging from the expected autonomy and personalization to differentiated service.

“The autonomy I have when using the product makes me satisfied, as it allows me to search for what I want and create new flows easily, without the need for bureaucratic adjustments and with the necessary cost transparency so that I can be sure of what I am consuming,” explains Vasconcelos.

“Regarding regulation, I am fully convinced that Caf will comply with all the necessary requirements and, even for this reason, we made the choice to define Caf as our KYC provider. Creating personalized models, exclusive data sources and compliance with LGPD are factors that gave me peace of mind in choosing Caf,” he concludes.

The full study can be downloaded here.

Source: GMB