Maksym Tsaryk, head of Growe in Brazil, franchisor of the Parimatch brand, said: "I'm excited to participate in BiS SiGMA Americas and the panel on how gamification can create a more interesting experience for customers while maintaining gaming practices responsible.”
“At Growe, we are experts in developing products that engage local customers. This goes hand in hand with our commitment to maintaining responsible practices, which is the foundation of our entire business model. A big challenge in the industry is to continue offering products that promote engagement while ensuring that customers use them responsibly.”
The executive highlights Brazil's passion for sports and enthusiasm for technology that generates high expectations for the sector and creates a unique opportunity for creativity and innovation with the aim of improving the customer experience.
"With our industry experience and strategic partnerships, I am confident that our value proposition will meet Brazilians' expectations,” Maksym said.
Parimatch is a global brand with a successful track record in building a strong presence in several countries. In Brazil, Parimatch intends to use its global experience and technological capabilities to provide the best entertainment experience to customers.
Its differentiated gaming platform, with fair and transparent rules and fast payments, and its team of experts passionate about creating unique experiences for players, position Parimatch to grow in the Brazilian market.
With diverse attendees, panelists and exhibitors, BiS SiGMA Americas provides a platform for the industry to jointly discuss how national and international players will influence the future of the industry by providing engaging products and improving customer experiences while also promoting responsible gaming practices .
Parimatch occupies stand C40 at the event.
Source: GMB
