DOM 5 DE MAYO DE 2024 - 05:56hs.
Platform transacts +US$ 245m annually

Sqala grows as a payment bridge for betting sites

In the competitive payment method market, the dispute for the customer generally takes place in the field of service or in tightening margins. The startup Sqala wants to prove that it is still possible to innovate in the product. In just over a year of operation, the fintech has attracted around 30 international customers in the mobile gaming and betting platform segment who need to process payments from their users in Brazil without interruption and using social networks.

The volume transacted by Sqala was R$1.3 billion (US$ 248m) in 12 months and has grown at a rate of 60% in recent months — which leads the company to the ambitious projection of multiplying the TPV by seven by the end of this year.

The platform was developed with its own technology following the founders' experience in companies such as Stone, Pagar.me and BrasPag, and promises to be more agile and tailored to the sector in which the client operates. Another promise is 24/7 stability, avoiding disruption in sales, the terror of traders.

The market in which it operates is relevant: today 40% of transactions via Pix from an individual to a company take place in the segment, which has just been regulated. While customers in the industry try to adapt to the new rules — which includes opening a CNPJ in the country — Sqala has developed a solution to also attack retail: a one-click checkout for Twitch, WhatsApp, Instagram and other social networks.

“With social commerce trends already established in China and the USA, we want to look at these platforms and allow retailers to sell everything online, eliminating friction," says Leonardo Alves, one of the founders of Sqala.

Alves and co-founder Carlos Peçanha worked at Nodis, a retail technology startup from the Stone group. The third founder is Rafael Noguerol, ex-Transfero. “There are few companies that offer this and they charge a lot. It’s inaccessible to the smaller retailer.”

The Fintech was born generating cash, a lesson learned by observing the market. A venture capital raise to accelerate growth, however, has been structured.

Source: GMB