Better Collective's marketing strategy is to work individually with each of its brands, which offer relevant content to sports fans around the world.
The company’s portfolio in the region includes the Futbol Sites organization, with brands such as Bolavip and Red Gol, and the Brazilian Torcedores.com.
South America is a region with great growth potential for Better Collective due to its audience that is passionate about sports and traditionally consumers of sports media.
“I am very happy for this new professional chapter here at Better Collective. It is an honor and an opportunity that I see with great gratitude and expectation. I’m ready to contribute and learn from everyone and get my hands dirty,” commented Marcel Magalhães.
In his new professional journey, Magalhães will lead marketing strategies in South America to further strengthen the leadership position of the digital sports media group, which exceeds the mark of 210 million monthly visits in the region.
Source: GMB
