LUN 20 DE MAYO DE 2024 - 18:28hs.
Diogo Souza, COO

“SGA launched Orion so our customers can be on an equal footing with major global players”

SGA presented Orion, a new sports betting and online gaming platform to be officially launched in the second half of the year, as a teaser for its main partners. COO Diogo Souza welcomed GMB for an exclusive interview at BiS SiGMA Americas and assured that it is a unique solution in the industry and that it will place the company's clients on equal terms with major global players. “It will guarantee trust, security and scalability for operations.”


GMB - The strong presence at BiS SiGMA is a demonstration of SGA's commitment to the Brazilian market?
Diogo Souza
- Yes. BiS SiGMA is a highly important event for SGA. Here, we achieve greater visibility for our brand and it's where we strengthen our relationship with clients. The networking is fantastic, and conversations with stakeholders allow us to maintain our status as authorities in platform development in Brazil, especially at an important moment like the regulation of the iGaming industry.

Regarding the platform, you are presenting Orion for the first time. Tell us more about this new solution.
This year, we brought this novelty. We gave a little teaser of Orion at BiS SiGMA. Our proposal – and the brand speaks to this – is that it's a constellation composed of several stars, by various aggregated features, encompassing what we believe has the potential for the growth of a betting house. The goal is to achieve a better marketing fit and put our clients on an equal footing with major global players. For this, SGA has been investing heavily in its engineering team, and Orion is truly our promise to the regulated market in Brazil.
 


When will it be commercially available for clients?
Our goal is to have it available at the beginning of the second semester, when we will launch it commercially. We took advantage of our presence at BiS SiGMA to be more intimate with our clients, to present them the new solution and reinforce our commitment to deliver the quality they already know and trust.

SGA has a long history and we were the first to obtain GLI certification, so we have been working very responsibly regarding the market and society. We are eagerly following the regulation and have this expectation of making a significant impact. Orion comes to establish itself in this whole scenario, and the commitment we have to the Brazilian iGaming.

Orion adopts a new concept, with a fully cloud-based architecture. Is this a differentiator? That's another major differentiator. We are working on Orion very closely with the architecture team of the global cloud computing giant, AWS Well Architected. We are following various security and scalability standards; all being validated by them. Thus, we hope to obtain an AWS partner certification for the iGaming industry, which can be a major differentiator. They see this with great interest. Since we have a long commitment to AWS, we are excited to offer a product that will ensure trust, security, and scalability for operations.

Are operators who already use the SGA platform demanding the new platform to be released soon?
The anxiety is very high, and many operators are pleased with what they have seen and eager for the launch. We are doing some homework thinking about a scenario further ahead. We need to wait for the regulations to consolidate some structures that we are putting together. Anyway, we have been organizing ourselves for a long time, and the operators' expectations are very high regarding the new product.

Source: Exclusive GMB