Photo: SiGMA 2024 Event/Disclosure Marcela Campos (vice-president of Esportes da Sorte,) Darwin Filho (CEO), and Ícaro Quinteiro, (COO)
Photo: SiGMA 2024 Event/Disclosure Marcela Campos (vice-president of Esportes da Sorte,) Darwin Filho (CEO), and Ícaro Quinteiro, (COO)
At the beginning of 2021, when it began sponsorship operations in Brazil, the company had 'only' 70,000 followers.
Furthermore, Esportes da Sorte was the bookmaker that registered the highest number of new followers on Instagram in 2023. The company appears at the top of a survey produced by Samba Digital, with 967,000 new followers.
According to Darwin Henrique da Silva Filho, CEO of Grupo Esportes da Sorte, this growth in social networks is due to the profile approached by the company when it comes to advertising.
"We approach the market in an unprecedented way: young, avant-garde and with a focus on informal communication that is close to our followers. We also establish attractiveness to our content and experiences. These new followers emerge organically, and the most important thing is that we do not get caught up in standards. I think this is the secret of our success," he explains.
To maintain these numbers, the company also invested in professional training. The marketing team is made up of around 60 members, with influence on analysis, content, editorial and social media monitoring.
"Since the beginning of our work, we have seen the importance of this investment. These are channels that bring us closer to our customers and we want to be increasingly present in their daily lives, always with humor and irreverence, but also information about the market. We do not want to be seen as just a betting house, but also a safe entertainment option," adds Darwin.
“We understand that being the first bookmaker to sponsor the BBB is a paradigm shift and puts us on another shelf, which is the entertainment market,” explains Darwin Filho.
"We want to remain a brand with soul, that touches and infects people's hearts. This is an achievement for our entire company, our partners, our influencers, clubs and everyone who believes in our projects," he concludes.
Ranking of bookmaker followers:
Source: GMB
