JUE 25 DE JULIO DE 2024 - 10:34hs.
US$ 1.16m for five years

Casa de Apostas signs naming rights contract with Arena das Dunas

Casa de Apostas, one of the most important sportsbook operators in Brazil, has just signed a naming rights contract with Arena das Dunas, a multi-purpose stadium built to be one of the venues for the 2014 World Cup. From now on, the hub sport in Natal, in Rio Grande do Norte, is called Casa de Apostas Arena das Dunas. The contract, worth R$6 million (US$ 1.16m), is valid for five years.

The partnership is considered a watershed for Arena das Dunas, which over the last ten years, since its inauguration in January 2014, has become a sporting and economic hub for the state of Rio Grande do Norte and the entire region. North East.

The Arena das Dunas was built to be one of the venues for the 2014 World Cup in Brazil. It is located in Natal, capital of Rio Grande do Norte, and is a multi-use stadium with a capacity for 32 thousand seats.

This is the second agreement signed by Casa de Apostas with World Cup arenas. The first took place in December 2023, when acquiring the naming rights of the Arena Fonte Nova, in Salvador/BA, which became the “Casa de Apostas Arena Fonte Nova”.

The naming rights negotiation will enhance all areas of activity of Casa de Apostas Arena das Dunas, bringing more visibility and strengthening the brand. This new cycle will represent the delivery of a service with even greater excellence and the generation of new business opportunities.

This moment will soon be marked by the inauguration of the new FIFA standard sports lighting system, using LED lighting technology with automation for light shows, adopting the best and most modern solution on the world market, bringing greater savings, more luminosity, color and interactivity to the Arena.

“Over its 10 years, Arena das Dunas has evolved from a state-of-the-art football stadium to a multi-purpose arena of excellence. Consolidated as the main structure for events in Rio Grande do Norte and one of the busiest in Brazil, the Arena has been breaking occupancy and attendance records year after year,” said Ricardo Ferreira, CEO of Arena das Dunas.

“We have reached a level of excellence that has attracted the attention of major brands and today we are pleased to announce this agreement with Casa de Apostas, one of the main companies in the betting sector in Brazil. The partnership is already a success and will bring great results both for Arena das Dunas and, mainly, for our public,” he stated.

"We are talking about a stadium that hosted the World Cup in Brazil, located in a state of great relevance in the Northeast region and which includes important games, the grandest shows and varied corporate events," highlights Anderson Nunes, head of business at Casa de Apostas.

“It’s another opportunity for our company to partner with a multipurpose equipment with global reach and offer the best in the sports and entertainment scene,” he concludes.

Source: GMB