LUN 20 DE MAYO DE 2024 - 07:24hs.
Gevorg Rushanyan - LatAm sales team manager

“Brazil is a strong point for Digitain in Latin America and one of our biggest priorities”

At BiS SIGMA Americas 2024, Digitain presented its complete turnkey solution for the Brazilian market. LatAm sales team manager Gervog Rushanyan spoke exclusively with GMB about the strategic partnerships that will see the company expand in the national sector, highlighting its technological innovations, such as Betbuilder and artificial intelligence, among others.


GMB - What did Digitain come to present at the BiS SiGMA Americas fair?
Gervog Rushanyan
- Digitain came to BiS SiGMA Americas this year to present our most robust products including sports betting fully managed by us. Also our turnkey solution, which is the complete solution with our platform, sports betting, casino aggregation, and payment methods so that customers and operators do not need to exert too much effort on the technological part and can focus on the operation.

What are Digitain's key turnkey solutions and how do they work?
Our turnkey solution is a complete package, where customers can fully leverage Digitain technology by managing other players, having our complete portfolio of connected products, whether it's sports betting, casino aggregation, payment method solution, along with all the benefits in terms of bonuses and features tools that are used for market innovations, such as gamification, among others.
 


What partnerships are you planning for this year in the Brazilian market?
We plan to expand with strategic businesses, as we have been doing throughout this journey in Latin America. In Brazil, we also seek operators and providers that have a greater reach with sites in the country to work directly with them and expand their products through these companies and institutions that make a difference in the market.

What are the company's technological innovations?
We like to have in-house development in all fundamental parts of the product. A very good example is our Betbuilder, which was made 100% natively with our algorithms and our technology and gives operators enormous flexibility.

Similarly, we are advancing a lot in AI so that the user experience is as personalized as possible, whether in sports, in the selection of them, where the player sees what they would like to bet according to their history. We do the same thing in the casino part so that the player's experience is unique on each site.
 


You already have a strong presence but are still making significant progress in the Brazilian market, right?
The Brazilian market is one of our strengths today in Latin America. It is one of our number one priorities and we will continue to advance and push as the market progresses.
 


Digitain received the recognition as Best Online Sports Betting Provider at the SiGMA Awards, what does it mean for the company?
Yes, we were nominated for the Best Online Sports Betting Provider award and in this category is where we won. Thank you very much to SiGMA for always organizing these awards. It's a very good experience and thanks to our partners and to Digitain, our company, who make it possible for us to win and have these victories.

Source: Exclusive GMB