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What is PPC and its benefits?
Let's start with some basic information. In short, PPC are the first 3 or 4 lines in Google's display for any query - they are advertisements. Following them is SEO. In fact, these 4 positions are contextual advertising, or, as it's currently fashionable, PPC.
PPC is a valuable type of traffic in arbitrage. Affiliate networks and advertisers love this type of traffic for its high quality, and traffic managers love it for its high payments.
PPC, as a traffic source, is known for its more delicate approach. Take, for example, account warming. This process is longer and more complicated because you need to flow some kind of offer through the account before using it. This affects the price; thus, accounts for PPC are much more expensive than similar accounts for FB or TikTok. However, as a rule, these accounts last much longer.
The main issues you will have to find solutions for when working with PPC are:
When you solve the first step by creating a working launch chain, you will find a solution that works for a long time. Optimization requires work, but on the other hand, why shouldn’t you do it? Here’s the reason for doing it: finding advertising partners is easy - just write to the partner manager at 1win.
Despite the apparent complexity, working with PPC is, in some cases, much easier than with Facebook. Of course, not everything is easy and simple, and accounts also get blocked, there are waves of bans. In this sense, PPC is not the most ideal source, but on average, accounts have a lifespan of 3 to 5 months, although some may last a week.
The main differences of PPC can also be attributed to the advertising approach. It consists of the fact that you are not looking for a customer, but the customer is looking for you. Therefore, the main thing to do when working with this source is to give the user what they are looking for. This approach eliminates the main drawback of advertising on many other sources, where the lead is 90% of the success.
PPC competition
Competition in PPC is probably the fiercest and even brutal among all traffic sources. This is especially evident in competitive GEOs. The main method of struggle used is click-baiting in ads. This is used by PPC competitors, SEO traffic managers, and even some advertisers.
What is the essence of click-baiting? Since most arbitrageurs initially set up their ads for the number of clicks, it is possible to set up a "skliker," where empty clicks on the ad will spend the competitor’s advertising budget.
This approach is easily explained. For example, you work with traffic with brand queries, which brings you US$5,000 per day. When someone enters your rendering, and even with multiple sites, your earnings can drop to US$1,500 or less. In such a situation, to get back to previous numbers, it is easier and cheaper to set up a skliker than to fight the competitor with honest and noble methods.
With advertisers, things are a bit more complicated. If you are using brand queries without direct approval, you are not getting the advertiser’s direct traffic. Naturally, this is combated, including the simplest but most effective method.
As you can see, competition in PPC is complicated. Clicking is just one of the methods used, but for medium and large teams, this is already the order of the day, as even considering all of the above, it is possible to work safely.
F.A.Q. for beginners
Here is a setup of what you need to start:
How long do you need to warm up an account with a new offer?
It all depends on the GEO. Put in warming from US$100 to US$200, or you can make a small campaign, which will bring some clicks per day, but then you will need to warm up for longer.
Is it better to work alone or look for a team?
Entering PPC alone without experience will be very difficult, but starting in a team and then leaving to work alone is quite possible.
How do you use casino keys?
There are several ways to do this:
What to do when an ad campaign is frozen, although it has worked?
You can restart the entire campaign or duplicate the ad. But it can also happen that the account violates Google's internal rules, and therefore, it is not included in the rendering.
Source: 1win Partners
