To win the "BETesporte Challenge" and claim the prize, the fan must score a penalty shot into goal's top corner. Since the activation began, no supporter of the club has hit the target. As the prize is cumulative, if no Goiás fan succeeds in this Thursday’s (8) match, the amount will be even higher for the next home game. The first six fans to check in are invited to take on the challenge.
“BETesporte is an important partner of Goiás and carrying out these activations further strengthens the bonds between the club's fans and the sponsor, offering yet another exclusive attraction to the members who support the club at the Hailé Pinheiro Stadium,” says Roberto Trinas, Goiás' Marketing Consultant.
“The ‘BETesporte Challenge’ is a very special attraction for Goiás fans, as it generates great involvement from the fans present in the stands, who always cheer for the participants. We are certain that when a supporter is awarded, there will be a big party at the stadium. We like to bring situations like this to the audience, which generates closeness and entertainment for the spectators,” says Rafael Andrade, Marketing Advisor at BETesporte.
This year, Goiás launched “Esmeralda”, the club’s new fan membership program. With over 12 thousand members, the project developed by Verdão has three modalities: Nossa Gente, costing R$9.99 (US$1.77) per month; Nossa Garra, costing R$33 (US$5.85) per month; Nossa Glória, costing R$43 (US$7.63) per month.
The last two provide guaranteed access to 100% of the team’s home games. All members, in the three categories, can also enjoy benefits, advantages and exclusive promotions that go beyond the four lines, such as cashback on Zé Delivery, discounts of up to 70% on medicines at Drogarias Pacheco and Drogaria São Paulo, as well as free shipping and a 10% discount on official products at Loja Green store.
Source: GMB
