“Today, I am pleased to share a great achievement: the inauguration of the new office of Betano, a Kaizen Gaming brand in Brazil! I thank everyone who is part of this incredible journey – employees, partners and the entire community that trusts in our work. This is just the beginning of a new chapter full of possibilities!,” said Guilherme Figueiredo, Country Manager Brazil at Betano.
Betano received notification from the Ministry of Finance and was officially the first company authorized to operate in Brazil. The European operator was the first to file its license application, taking an important step towards full compliance with Brazilian regulations.
For Figueiredo, the sector is at a crucial stage. “The regulation of sports betting in Brazil is here to bring improvements and contribute to the further development of the market. And we continue with an increasingly robust global strategy,” he said.
The inauguration of the new space represents a unique moment in Betano’s trajectory in the country. It is not just a physical change, but a reflection of its growth, leadership and commitment to excellence in the Brazilian market.
Betano is committed to creating a safe environment for players, always prioritizing trust and integrity. Throughout the regulatory process, the company has actively collaborated with local authorities, sharing its international know-how and providing resources to the legislature.
“These are just the first of many measures we will take under the new regulatory framework, which gives us the opportunity to contribute to creating an even safer and more transparent environment. This is a milestone for our industry that will benefit everyone involved. We will continue to work with local authorities and associations to shape the future of the industry,” Figueiredo highlighted.
Betano is already investing in the growth of sports in Brazil, sponsoring the Brasileirão Betano, the Copa Betano do Brasil and former Formula 1 driver Felipe Massa, who acts as the brand ambassador in the country. In addition, it has been the master sponsor of major Brazilian football clubs.
These actions, combined with exclusive global sponsorship agreements, such as partnerships with CONMEBOL for the Copa América 2024 and UEFA for Euro 2024, as well as the Europa League and Conference League, have consolidated Betano as one of the most beloved brands by Brazilian players.
Betano
Betano was created to offer excellent experiences through its platform, accessible on desktop, laptop, tablet, mobile phone and Android app. The operator's goal is to continually evolve the betting experience, entertaining millions of customers in a fun and responsible way.
In Brazil, Betano holds the naming rights for competitions such as the Brasileirão Betano and the Copa Betano do Brasil. The brand is operated by Kaizen Gaming Group, one of the largest and fastest-growing global operators, with a presence in 18 countries and plans to expand to 26 markets by 2026.
Source: GMB
