With this new deal, FURIA strengthens its expansion and connection with the community through initiatives developed alongside BetBoom. The brands will collaborate to create exclusive content and activations for fans, with FalleN as the central figure in these initiatives.
Additionally, the partnership with Madhouse TV aims to expand tournament and event broadcasts for the Brazilian community.
“We are thrilled to announce this partnership, which comes after a long selection process. We sought a brand committed to responsible practices, and BetBoom met this criterion. Besides having high creativity and innovation in its products and communication, it also invests in areas where FURIA has strong impact, such as CS,” said André Akkari, Co-CEO of FURIA.
“BetBoom’s established presence in this space also strengthens the brand’s growth over the years. We will work together to ensure the partnership benefits everyone and brings even more joy to CS fans in Brazil and worldwide!” he added.
“BetBoom LatAm is proud to open a new chapter for Counter-Strike in Brazil. By partnering with FURIA, welcoming Gabriel ‘FalleN’ Toledo as our exclusive ambassador, and joining Madhouse TV as our media partner, we are bringing together legends that embody the passion and spirit of eSports,” said Stepan Dobrovolskiy, CEO of BetBoom Global.
“This partnership is not only a great honor but also a decisive step in revitalizing the scene after years of stagnation. Together, we will inspire fans, elevate competition, and usher in a new era filled with unforgettable moments for the Brazilian Counter-Strike community,” he concluded.
FURIA
Founded in Brazil in 2017 by André Akkari, Cris Guedes, and Jaime Pádua, FURIA has become one of the leading eSports organizations in the world, currently the largest in Latin America and the ninth largest globally.
FURIA now has offices in the United States, Malta, and China, in addition to Brazil, operating as a hub for business and entertainment with a focus on performance and lifestyle, while exploring new areas such as fashion and traditional sports.
FURIA aims to become a socio-cultural movement that positively impacts the various contexts in which it operates. Its sponsors include Logitech, Lenovo, PokerStars, Red Bull, and Hellmann’s.
BetBoom
BetBoom is a global gaming company providing high-level gaming and sports betting experiences since 2011. With local licenses in Brazil and Mexico, it offers tailored content, with games from over 150 leading providers, including Pragmatic Play®, SPRIBE®, and PG Soft®.
BetBoom is a major supporter of eSports, sponsoring BetBoom Team and Team Spirit, and organizing tournaments such as the BetBoom Dacha series in partnership with FISSURE®.
In Brazil, the brand collaborates with top creators like Yuri22, Markola, and Hudson. In Spanish-speaking Latin American countries, BetBoom is an official UFC partner.
BetBoom strives to become a trusted name throughout Latin America, providing localized experiences, exclusive broadcasts, and strategic partnerships, with a focus on reliability and Responsible Gaming.
Source: GMB
