GMB – What were the main highlights presented by Comtrade, and what were your goals in attending SBC Lisbon?
Marcello Reis – Comtrade is a global technology provider for iGaming operators worldwide, and our main goal at the exhibition was to showcase our latest innovations to new clients while connecting with partners to strengthen relationships and expand our network.
Comtrade is constantly releasing new products and updates to its technology. Were there any new features introduced?
One of the major benefits for operators working with us globally—and now in Brazil—is that we frequently, almost monthly, release new updates. Our partners are informed in advance, which allows for quick and safe implementation, with minimal downtime—practically zero. This ensures that they can continuously meet their players’ needs.
So, innovation isn’t something scheduled, but part of your daily operations?
Exactly—it’s part of our everyday work. To give you an idea, we have a dedicated team focused on studying artificial intelligence, and we already have several AI-driven tools integrated into our platform. For example, we use AI for lifetime value calculation, among other features that are already implemented. This team is constantly researching new possibilities and identifying what can bring the most added value to operators’ businesses through artificial intelligence. It’s an ongoing process.
How was Comtrade’s adaptation process to the newly regulated Brazilian market? Were there any difficulties in meeting local requirements?
Comtrade operates in several regulated jurisdictions, so Brazil’s regulation wasn’t something new for us. Operating in a regulated environment is part of our DNA. We have an internal team dedicated to analyzing the regulatory requirements of each country, and it was the same with Brazil.
I remember that our certification was completed in just one month—which is extremely fast. This demonstrates that our quality standards, reliability, technical documentation, and processes—all validated by ISO and other international certifications—were already aligned with what Brazilian legislation requires.
And how was the process of adapting the various providers in this ecosystem — CRM, games, payment methods—to Comtrade’s platform?
The main challenge in Brazil was finding reliable partners with the right experience and full compliance. We found many, by the way. Brazil is quite mature in this regard, and we integrated them all—so we faced no difficulties in adapting to the local market.
The initial stage always involves intense collaboration with suppliers, but everything went very smoothly. Our structure and working model are designed to give operators freedom of choice regarding their providers. For instance, they can choose any affiliation platform they want, and we’ll integrate it into ours. Our model isn’t a white-label setup, it’s more open.
More open and, at the same time, more dedicated to the operator?
Exactly. Our dedication is total, with teams fully focused on our clients—and with a key difference: we operate 24/7.
Having obtained certification in Brazil in such a short time, does that open new opportunities across Latin America, given that Brazil’s regulation is known for being extremely robust and strict?
Yes, absolutely. We’re currently launching an operator’s website in Chile and are already active in Argentina, in addition to other negotiations in various countries. Latin America will be strongly impacted by our technology—not only our platform but also through our own games.
What are Comtrade’s plans for the Latin American market, and of course, for Brazil, where you’re already well established?
We’re already present in Argentina and Chile, with expansion plans for Peru and Mexico—in other words, full expansion. This is a milestone for us. We’ve been operating globally, but not yet in Brazil or Latin America. Brazil was our first entry point, followed by the Argentine and Chilean markets.
Source: Exclusive to GMB
