The new floor will house the Legal, Compliance, Leadership, Finance, Marketing, Commercial, Communications, CRM, Key Account, and Customer Experience teams.
The headquarters — whose first section opened in January this year — has become a center of innovation, collaboration, and leadership, marking a new chapter in the company’s journey in Brazil following its official regulation by federal authorities.
The project was designed and executed by Athié Wohnrath, Latin America’s leading corporate architecture firm and one of Brazil’s largest construction companies, which was responsible for building Betano’s new São Paulo office.
The inauguration was a true celebration, featuring games, gifts, prizes, great food, and entertainment for Betano employees and special guests.
“Since our office inauguration in January this year, we have experienced an intense pace of growth. During this period, we doubled our average daily occupancy — from around 90 to 180 people,” said Guilherme Figueiredo, Commercial Director at Betano.
“This new floor was created to accompany that growth, strengthen our leadership, and reflect who we are: a collaborative environment open to partners and designed to inspire innovative ideas,” he added.
The space was conceived to foster creativity, connection, and innovation, mirroring the brand’s collaborative culture and forward-thinking spirit as part of the Kaizen Gaming Group.
“Every step toward this milestone was shaped by the passion and dedication of our team. This new space is a physical reflection of how we work, how we think, and who we are. This is a historic moment for us in Brazil — and it’s only the beginning! Here’s to new chapters, bold ambitions, and building the future side by side,” the company shared on its social media.
For Kaizen Gaming Group, Betano’s parent company, the brand’s growth in Brazil is part of its corporate strategy and global expansion goals. The group currently operates in 19 countries and plans to expand to 26 markets by 2026.
In 2025, Betano made significant investments across sports sponsorships, advertising (including becoming Flamengo’s new master sponsor), as well as in technology and artificial intelligence. The company also expanded its national and international executive teams.
In addition, Betano continues to support social causes through the Kaizen Foundation, its Corporate Social Responsibility (CSR) arm, which leads social, educational, and environmental initiatives.
Source: GMB
