The exclusive agreements with G3X and Dendele strengthen Superbet’s connection with the gaming and digital entertainment audience.
The partnership goes beyond team sponsorship and also includes the streaming coverage of each team’s presidents. G3X, led by Gaules and Kelvin, and Dendele, headed by Luqueta and Paulinho O Loko, will feature Superbet-branded content and live streams, directly connecting the brand to millions of fans and followers across digital platforms.
With more than 2 billion views in 2024, the Kings League has become one of Brazil’s biggest sports entertainment phenomena.
“Entertainment and sports are at the heart of Superbet’s strategy. We’re thrilled to launch the new Kings Cup jerseys and expand our presence through sponsorships with G3X and Dendele, which embody the energy, creativity, and authenticity of Brazil’s gaming community,” said Patrícia Prates, Marketing Director of Superbet Brazil.
“Investing in this project means betting on the evolution of sports entertainment and the power of the Brazilian audience, which embraced the first season with record-breaking global viewership, connecting the brand with millions of fans through truly unique experiences,” she added.
The Kickoff Day, held on Saturday (11) in Rio de Janeiro, marked the beginning of the new Kings League Brazil season, featuring the launch of the new jerseys (on sale from Tuesday, 14) and special Superbet activations.
The initiative reinforces the brand’s strategy to strengthen its presence in the digital ecosystem, expanding across live broadcasts, exclusive content, and interactive experiences. The championship has captivated Brazilian fans by blending sports, humor, and digital influence into a unique and innovative football format.
With official broadcasts via Twitch, YouTube, and TikTok, the first split of the Kings League Brazil surpassed 5 million live views, solidifying the country as one of the league’s main markets outside Europe.
The Kings Cup format follows the successful international model that has attracted millions of fans worldwide — featuring fast-paced matches, creative rules, and a multi-platform broadcast experience that turns each round into an interactive spectacle.
G3X and Dendele performance recap
In the first split, G3X, led by Gaules and Kelvin, was one of the tournament’s top-performing clubs, achieving one of the highest audiences and earning a spot in the playoffs. Dendele, under Paulinho O Loko and Luqueta, also reached the semifinals, ranking among the top four teams in the competition. Both clubs are among the most followed in Kings League Brazil, with millions of fans and highly engaged communities on social media.
Superbet
Founded in 2008 in Romania, the Superbet Group is a technology and entertainment company whose mission is to provide premium sports and gaming experiences. Present in 12 countries, Superbet has operated in Brazil since 2023, becoming the first company to obtain a federal license to operate fully regulated sports betting in the country.
A main sponsor of major football clubs such as São Paulo FC and Fluminense, Superbet promotes responsible gaming practices and is a leader in compliance and integrity, as a member of the International Betting Integrity Association (IBIA) — a non-profit trade body that represents the integrity interests of the world’s largest licensed betting operators.
More information: https://superbet.bet.br/
Source: GMB
