Consolidated as the main reference forum for Brazil’s gaming and betting industry, the event expands BiS SiGMA’s presence in the country and brings the regulatory debate to the federal capital at a strategic moment — marked by the entry into force of the federal regulation for fixed-odds betting and the expansion of state and municipal lotteries.
The meeting will bring together Federal Government ministers, ministry secretaries, senators, federal and state deputies, presidents of industry associations, legal experts, as well as renowned specialists and executive leaders from the sector. Over two days, discussions will focus on building a sustainable, transparent, and socially responsible market.
Panels and strategic topics
The potential of betting on Brazilian tourism with the legalization of casinos: An exploration of how casino legalization can boost tourism, create jobs, and increase revenue in the entertainment and hospitality sectors.
From betting funds to financing the National Sports System: A discussion on mechanisms that link the growth of betting platforms to the financial sustainability of national sports.
The legal framework of municipal lotteries: An analysis of the progress of lottery decentralization in Brazil and its impact on regional development and public revenue.
The numbers arena – the betting market from the perspective of business and government in Brazil: A panel bringing together different views from the private sector and public authorities on the challenges and opportunities in regulating and expanding the market.
Responsible Gaming and social impact: A look at policies and practices that ensure balance between industry growth and consumer protection.
The impact of state lotteries on Brazil’s socioeconomic development: An examination of regional lotteries as tools for inclusion, investment, and strengthening state finances.
Compliance and innovation: safe betting advertising and the role of big tech: A debate on the boundaries between ethics, regulation, and technology in betting sector communication and advertising.
Challenges in building the tax model and fiscal efficiency for gaming in Brazil: A discussion on how to balance efficient revenue collection, competitiveness, and legal certainty for operators and regulators.
BiS Brasília will receive extensive coverage from the national press, with special highlight to Poder360, the event’s strategic media partner, as well as official media partners Games Magazine Brasil, BNL Data, and iGaming Brazil — all recognized as leading outlets covering and analyzing the gaming and betting industry in Brazil.
According to Alessandro Valente, co-founder of BiS SiGMA, “BiS Brasília symbolizes the maturity and leadership the Brazilian gaming and betting market has achieved. More than just an event, it’s a movement that fosters constructive dialogue between the industry and public authorities, strengthening the vision of an ethical, innovative, and economically significant sector for the country. BiS was born with the purpose of connecting leaders and building bridges of understanding for the future of regulated entertainment in Brazil.”
Holding BiS in Brasília reinforces the group’s commitment to bringing the industry closer to public authorities and building bridges of dialogue among companies, regulators, and policymakers. The event consolidates itself as a space for the convergence of ideas and cooperation for the development of the sector in the country.
The full schedule and registration for BiS Brasília 2025 are available on the official website.
BiS SiGMA
BiS SiGMA is Latin America’s leading iGaming, sports betting, and lottery event, held annually in São Paulo and gathering industry leaders, regulators, and opinion makers. Since 2023, it has been part of the international SiGMA Group, strengthening its global presence and influence in the regulated gaming market.
ABRAJOGO
The Brazilian Gaming Association (ABRAJOGO) brings together companies and experts from the gaming and betting sector, promoting responsible industry development in the country. It acts as an institutional voice advocating for regulation and legal security in the market.
ANJL
The National Association of Gaming and Lotteries (ANJL) represents authorized betting and lottery operators in Brazil, advocating for a regulated and competitive environment. Its mission is to strengthen the industry through dialogue with authorities and the promotion of best practices.
ANALOME
The National Association of State and Municipal Lotteries (ANALOME) brings together representatives of Brazil’s regional lotteries. It works to ensure transparency, sustainable revenue, and alignment with the federal regulatory framework.
Source: GMB
