VIE 5 DE DICIEMBRE DE 2025 - 05:05hs.
After a “soft launch” in September

DigiPlus pauses the release of GamePlus, its first Brazilian brand

The Philippine entertainment company DigiPlus Interactive Corp has announced a pause in the rollout of its first Brazilian brand, GamePlus, following a soft launch held on September 22. The group said it used the preliminary launch period as a test to better understand Brazilian player behavior, cultural preferences, and leisure dynamics.

These findings will be fundamental to enhancing the company’s research and development efforts and guiding the design of a unique local gaming experience,” he said.

The company stated that the temporary pause aligns with its long-term strategy to prioritize quality, cultural resonance, and sustainability. The brand is expected to be relaunched in early 2026.

DigiPlus also plans to launch BingoPlus as its second platform in Brazil in 2026.

The company’s entry into the Brazilian market is a testament to its strategic vision, reinforcing its position as a global leader in digital entertainment.

The launch in Brazil will begin with GamePlus, its first local brand, which will serve as the gateway for DigiPlus’ presence in the market and pave the way for future offerings.

GamePlus was created to provide simple and enjoyable entertainment for the Brazilian audience, filling a key strategic vertical for DigiPlus,” said Graham Tidey, Country Manager of DigiPlus in Brazil.

GamePlus will debut with a catalog of over 150 top Brazilian games — available in both free and real-money versions — and will soon feature exclusive content inspired by local folklore, as well as casual and sports games, ensuring a culturally relevant experience.”

DigiPlus Interactive Corp. was a pioneer in digital entertainment in the Philippines, having introduced leading platforms such as BingoPlus and ArenaPlus, widely recognized for their engaging interactive gaming and sports entertainment experiences.

The company also operates SpinPlus and GameZone, with new initiatives on the way.

Source: GMB