With over 90 regulated betting operators and 200 brands generating and monitoring over $300bn in sports betting turnover per annum, the International Betting Integrity Association (IBIA) has become a key player in the detection and reporting of suspicious betting activity.
The global sports betting landscape is however evolving at an unprecedented pace. Internationalisation, digitalisation and technological developments such as cryptocurrency and artificial intelligence are reshaping the way sports betting markets operate.
At the same time, the sporting world itself is being transformed: esports is growing rapidly, women’s sport is gaining prominence and new sporting powers are emerging worldwide. In this context of rapid change, safeguarding integrity in sports betting has never been more important—or more complex.
As IBIA celebrates its 20th anniversary, it is a moment not only to reflect on past achievements but also to look ahead to the future. Over the past year, we have asked ourselves a fundamental question: how can we more successfully confront the challenges and capitalise on the opportunities created by this dynamic new environment?
Our roadmap for the future
The answer to this question is Mission 2030, our new strategic roadmap. It is designed to guide us over the next five years and provides a clear vision for how the organisation will evolve and continue shaping the future of sports betting integrity.
It sets a clear ambition: to strengthen IBIA’s role as the global standard for sports betting integrity, whilst also defining our core mission - to safeguard sports, athletes, betting operators and consumers from match-fixing; and vision - to create an environment in which the highest integrity standards are applied across all regulated sports betting markets worldwide.
Key strategic objectives
Operator intelligence is at the heart of our integrity model. Our Global Monitoring and Alert Platform (Global MAP) already allows us to monitor and analyse over $300bn of regulated global betting transactions annually and was recently upgraded to increase its ability to detect and report suspicious betting activity. Looking ahead, we will continue to strengthen our Global MAP to increase our ability to support investigations and the successful prosecutions of match-fixers.
No single stakeholder can tackle integrity risks alone; meaningful progress requires collective action. It is only by working closely with regulators, sports bodies, operators, athletes and law enforcement that we can build stronger, more resilient systems to protect both sport and the betting industry. Therefore, an additional key objective is to expand and deepen our collaboration across the global sports integrity ecosystem.
Finally, prevention is at the heart of Mission 2030. With our unparalleled access to industry data, IBIA is already uniquely positioned to provide policymakers and regulators with insights into global betting integrity developments and trends. This will become even more important as they seek to understand the complex and rapidly evolving nature of sports betting.
The unfortunate truth is that corrupting sporting competitions requires the active involvement of vulnerable players or officials, and this remains a challenge. Athlete education programmes are therefore an essential element of protecting sports and athletes from the threat of betting related match-fixing and will remain central to our work.
More dynamic and responsive to change
We need a more proactive approach to ensure that any developments – from new market openings, to emerging sporting markets and technological innovations – can be managed effectively before any problems arise.
Mission 2030 is intentionally designed as a roadmap rather than a static plan. It sets a clear direction whilst allowing us to be dynamic and responsive to change. It also ensures that collaboration is central to its implementation; with detailed actions and tactical initiatives being developed in close partnership with stakeholders.
A new brand for a new era
To mark this new phase in IBIA’s development, we are unveiling a refreshed brand identity and a new strapline: Safeguarding Sports Betting. This update is more than visual; it reflects our expanding global presence, our renewed focus on the future, and our commitment to collaboration as the foundation for integrity.
The new logo - six interwoven segments - symbolises the interconnected pillars of the global sports betting ecosystem: operators, sports governing bodies, athletes, regulators, law enforcement and institutions. Together, these relationships are the foundation of the sports integrity ecosystem.
Ultimately, Mission 2030 represents both ambition and preparedness. It is about more than responding to current challenges; it is about building the resilience and adaptability needed to navigate a rapidly changing global environment. By combining enhanced operator intelligence, stronger collaboration, proactive prevention and a modernised brand identity, IBIA will be ready to respond effectively to emerging trends.
As the sports betting landscape continues to evolve, one thing is clear: the future of sports integrity will be shaped by those who anticipate change, innovate and work together. While the challenges are complex, collaboration is key to shaping the future of sports betting integrity.
Khalid Ali
CEO of International Betting Integrity Association (IBIA)
