If you still don’t think esports betting is that big, check this out: the global esports betting industry was valued at $11.22 billion in 2024 and is projected to grow to around $20.39 billion by 2029, at a compound annual growth rate (CAGR) of 12.6%. In Latin America alone, it reached $130.7 million in 2024, with projections indicating a 7.4% CAGR through 2029.
So, if you’re an iGaming operator, it’s time to level up your esports betting platform and tap into one of the fastest-growing markets in the industry. In this article, we’ll highlight five features driving esports betting — what they are, why they matter, and, most importantly, the numbers that prove it.
1. The most played eSports games
First things first. When it comes to esports betting, you need to offer the games people actually watch and bet on. In 2024–2025, the top titles for betting were Counter-Strike (CS2/CS:GO) and League of Legends. CS2 accounted for 55% to 64% of esports betting volume in the last quarter of 2024, while LoL held 26%.
Industry studies also show massive year-over-year growth in betting volume for these titles.
CS2, for instance, grew 99% last year — while LoL and Dota 2 saw increases of 61% and 90%, respectively. But no game outperformed Valorant, which recorded a 175% surge in betting volume.
Across Latin America, these trends align with local preferences. Brazil, the region’s esports powerhouse, is dominated by Counter-Strike, representing over 90% of the country’s esports activity.
Dota 2 leads in Peru, while League of Legends tops the charts in Mexico, alongside shooters like Valorant and Call of Duty. Meanwhile, Argentina and Colombia show similar patterns, with LoL and CS2 reigning supreme.
As InPlaySoft partners with Oddin.gg, our operators get access to all of this — and much more. We offer 20+ major esports titles to engage players, including Counter-Strike 2, League of Legends, DOTA 2, Valorant, MLBB, Rainbow Six, Call of Duty, King of Glory, Wild Rift, and Arena of Valor.
That means your players will always have a match to watch and bet on — with over 70,000 esports events every year.
2. Live betting and rapid odds updates
Esports and live betting are a perfect match: matches are fast, momentum shifts constantly, and micro-events create endless micro-markets. While pre-match betting still matters, live betting now accounts for 46% of total Gross Gaming Revenue (GGR) from sports betting.
That means odds must update fast — really fast — after in-game events. With InPlaySoft, thanks to our partnership with Oddin.gg, we deliver industry-leading speed, with odds updating just 1–2 seconds after in-game events. This ensures bettors never switch apps or take advantage of outdated odds.
3. Live streaming
Watching and betting go hand in hand in eSports. Twitch, for example, recorded 20.9 billion hours of esports watched in 2024 — and that attention can be monetized by operators who integrate live streams into their platforms. Co-streaming accounted for 45% of esports viewership in 2024, highlighting the value of integrated, interactive streaming.
By offering live match streaming within your platform, you can boost engagement, session time, and bet conversions. And with InPlaySoft, of course, you’ll have live streaming built in.
4. Bet Builders
Bet Builders have gone from “nice-to-have” to essential. Players love combining micro-events into a single, high-payout ticket — and operators love the margins.
Data from operators and industry analysts shows that bet builder usage increased by 485% in 2024 compared to 2023, highlighting a significant shift towards more personalized and flexible betting experiences.
Bet Builders are especially attractive to operators because they deliver higher margins than traditional single-event bets.
These combinations offer greater profitability for operators. However, it's important for operators to balance the appeal of Bet Builders with responsible margin management to avoid potential pitfalls.
To mitigate risks associated with complex bet combinations, platforms like Oddin.gg have integrated advanced risk management tools into their Bet Builder offerings. These tools automatically assess and manage the complexities of each bet combination, helping operators stay profitable while offering diverse options. And since InPlaySoft partners with Oddin.gg, you get full access to these powerful tools.
5. eSports widgets
Today’s esports bettors don’t just wing it — they expect rich, real-time stats right where they place their bets. Esports widget providers deliver data-driven, real-time widgets that integrate statistics and odds directly into the betting interface — and operators who use them report higher engagement, retention, and lifetime value among eSports bettors.
Widgets should display contextual live stats next to relevant markets, include micro-event odds, and allow bettors to filter by favorite teams or players and pin key stats panels. With InPlaySoft, you get access to the best esports widgets developed by Oddin.gg.
eSports betting can boost your sportsbook and casino
Offering esports betting can also enhance your existing sportsbook or online casino.
According to Bayes Esports, 91% of esports bettors also place sports or casino bets.
This means esports bettors are rarely exclusive, making them even more valuable since operators can monetize them across multiple verticals.
Additionally, esports bettors tend to bet higher amounts per wager than traditional sports bettors.
In Europe, for example, the average esports bet is around €29, compared to €5 for football.
Higher average bet sizes translate to greater revenue potential per user.
Trust and integrity in eSports betting
Last but not least, trust is everything in esports betting. That’s why InPlaySoft has partnered with Oddin.gg — one of the largest and most trusted providers in the market. Oddin.gg is a member of both the Esports Integrity Commission (ESIC) and the International Betting Integrity Association (IBIA). This ensures your platform — and your players — are protected, making the esports betting experience safer and more enjoyable.
InPlaySoft: Level up your eSports betting
The esports arena never sleeps — and neither should your betting platform.
Players expect real-time action, seamless experiences, and smart, data-driven tools that make every click count. With InPlaySoft, you’re not just keeping up — you’re staying ahead of the game.
With us, you’ll have not only the best games, Bet Builders, and widgets, but also a fully customizable platform — thanks to our revolutionary CMS, you can change anything in just a few clicks — that’s stable (with zero downtime since launch in July 2021) and scalable, ensuring you never lose a single player or cent.
So, if you’re ready to turn your esports offering into a true fan favorite, it’s time to join InPlaySoft.
Learn more about our esports product here: https://inplaysoft.com/product/e-sports
Source: InPlaySoft
