“The Kings League has been gaining an increasing number of fans in Brazil. It represents a reinvention of football in many aspects, emphasizing spectacle and entertainment — elements that naturally connect with the betting universe,” said Renan Cavalcanti, CMO of EstrelaBet.
“Our presence in the broadcasts is an excellent opportunity to connect with the audience, presenting the brand in a light and relaxed way — hallmarks of CazéTV’s identity,” added the executive.
The Brazilian gamingtech has been a CazéTV partner since the 2022 World Cup and has already sponsored the channel’s coverage of the Brasileirão, Paulistão, Campeonato Carioca, and the Women’s World Cup.
Created by Gerard Piqué, former Barcelona player, the Kings League features a 7x7 football format with unique rules, shorter matches, and a strong mix of influencers and former athletes.
The Brazilian edition will include 10 teams divided into two groups, featuring big names such as Neymar Jr., Jon Vlogs, Luva de Pedreiro, Toguro, and Ludmilla, alongside content creators and sports personalities.
The Brazilian champion will face the Mexican winner in the Kings Cup Américas, scheduled for November 21.
Source: GMB
