The goal of the workshop is to demonstrate, in a practical way, how effective CRM and gamification strategies can increase player engagement and retention in regulated markets.
The session will be led by Cátia Santos, instructor at Goa LatAm/Brazil, who has extensive experience in the industry. The workshop will cover key introductory topics on CRM and gamification, including:
- The importance of CRM in iGaming
- The challenges of the Brazilian market
- Segment, plan, and execute – a practical introduction
The Gaming Operations Academy is a training organization specializing in gaming operations, composed of a team of professionals with experience across all areas of the sector, including both land-based and online gaming.
Event details:
Date: October 28, 2025
Time: 5 p.m. (BRT)
Registration: Click here to register
Source: GMB
