During the debate, the Legal Manager Hugo Ribeiro emphasized the importance of integrating technology and ethics to ensure safe, transparent advertising fully aligned with the country’s current regulations, highlighting the strategic role of technology providers in this process.
“It was a great pleasure to represent Cactus in such a relevant discussion about the future of our industry. The regulation of the betting market, led by the Secretariat of Prizes and Betting (SPA/MF) and complemented by bodies such as Conar, has provided increasingly clear guidelines on communication, ethics, and transparency,” said Hugo.
“It is essential for the entire iGaming ecosystem to act in a coordinated manner to ensure compliance with these rules. At Cactus, we believe technology is an ally of compliance, and we remain committed to offering solutions that combine innovation, responsibility, and regulatory security,” he added.
Cactus’s participation at BiS Brasília reinforced the company’s institutional commitment to actively contribute to the development of an ethical, sustainable, and fully regulated iGaming market, in line with international best practices.
The company reaffirmed its vision that technological innovation must go hand in hand with regulatory compliance, promoting greater safety and transparency for operators, partners, and end users.
Cactus Gaming
Cactus Gaming is a Brazilian technology company specializing in developing innovative solutions for the sports betting and online gaming market, offering an ecosystem of services to operators seeking high-performance, high-conversion technology solutions.
A certified company operating in full regulatory compliance — reinforcing its reliability and security among operators and users — Cactus has established itself as a powerhouse in the sector, with over 25 years of experience in the digital market. The company combines cutting-edge technology, security, 24/7 support, and local expertise to deliver outstanding results.
Awarded Best Platform of the Year for three consecutive years, Cactus won the titles of “Best White Label” at the SiGMA Awards 2024 and “Best Platform” at the BiS Awards 2024 and 2025. It also competed for C-Level Executive of the Year with its Chief Business Officer, Tiago Silva.
With a strong presence at major global industry events such as ICE, SiGMA Americas, SBC Summit, SiGMA Europe, and iGB, and in full international expansion, Cactus Gaming continues to strengthen its leadership, expanding operations throughout Latin America and other markets.
Source: GMB