With a solid career in sports broadcasting, Luisinho, the main commentator for CazéTV, is known for his distinctive voice and ability to capture the emotion of every play. Throughout his career, he has covered both national and international tournaments and built a loyal social media following by combining humor, information, and authenticity.
“Luisinho’s arrival reinforces Esportes da Sorte’s sporting DNA and its bond with the public. He represents emotion, credibility, and passion for the game — qualities that perfectly reflect our brand’s spirit,” said Marcela Campos, Vice President of the Esportes Gaming Brasil group.
As ambassador, Luisinho will take part in campaigns, live activations, digital content, and special projects. He will be one of the highlights of Esportes da Sorte’s communications strategy for the upcoming sports calendar, including themed football campaigns and initiatives around the 2026 World Cup, where he will serve as one of the brand’s official voices.
“I’m really happy about this partnership. Esportes da Sorte’s recent moves show how big the brand has become in Brazil, sponsoring major clubs. I’m sure we’ll have great projects together, especially in a World Cup year. Sports are one of our shared passions, and I want to help bring fans even closer to the brand through my audience,” said Luisinho.
Luisinho’s arrival reinforces Esportes da Sorte’s commitment to ambassadors who embody credibility, authenticity, and public connection. The brand already partners with major clubs such as Corinthians, Ceará, Ferroviária, and Náutico, expanding its visibility in sports and cultural events nationwide.
Who is Luisinho
Luis Felipe Freitas, known as Luisinho, is a Brazilian sports journalist and commentator, currently the leading voice of CazéTV. He gained national prominence narrating the FIFA World Cup 2022 for the channel, alongside other major events. With a 13-year career at Esporte Interativo and TNT Sports, he joined CazéTV in 2022, becoming one of the most popular voices in digital sports broadcasting.
Beyond football, Luisinho has also covered basketball and American football, describing himself as a complete communicator — one who goes beyond technical narration to bring emotion, context, and meaning to every game.
Esportes da Sorte
Esportes da Sorte is one of Brazil’s leading sports betting platforms, operating nationally under a license from the Ministry of Finance (SPA/MF) through the Esportes Gaming Brasil group, which also manages the OnaBet and Lottu brands.
Part of a group certified as a Great Place to Work, the company’s core pillars include innovation, responsible gaming, and support for market regulation. Esportes da Sorte maintains partnerships with organizations such as ANJL, IBIA, Sportradar, EBAC, and IAA, reinforcing its commitment to best practices in player protection and responsible gaming.
Beyond betting, the brand invests heavily in sports, culture, and social projects, serving as main sponsor of Corinthians, Ceará, Ferroviária, and Náutico, and supporting major national events such as Galo da Madrugada, Carnival in Recife, Salvador, and Olinda, and the Parintins Festival. The company also runs creative marketing campaigns and collaborates with influencers, strengthening its digital presence and audience connection.
Source: GMB
