* Read the full interview on our website
A Data-Driven approach to exchange betting
During SBC Summit Lisbon, McDonagh shared how the company continues to redefine exchange betting through precision, transparency, and efficiency.
Unlike traditional sportsbooks that set odds and carry betting risk, Matchbook operates on a peer-to-peer model, where players bet against each other — ensuring better odds and more control for the user.
For Ronan, the focus isn’t just on growth — it’s about building sustainable liquidity, owning technology, and empowering communities to trade smarter.
Building liquidity through strategy and trust
Liquidity remains the heartbeat of any exchange, and Matchbook’s strategy centers on strengthening it where it matters most.
By focusing on high-volume sports, improving market-making algorithms, and creating new data partnerships, Matchbook is consolidating liquidity in mature regions while gradually expanding across emerging markets like Latin America.
Ronan notes that the exchange model thrives when liquidity and user confidence rise together: “Our long-term value isn’t in chasing volume — it’s in earning trust.”
* Watch the full video interview from SBC Summit Lisbon
Proprietary technology and the BetExchange ecosystem
Owning its platform allows Matchbook to innovate faster, maintain tighter security, and adapt quickly to user needs — without depending on third-party providers.
The executiver also highlighted the growing role of white-label exchanges like Timeless Tech’s BetExchange, which expand the global liquidity pool and strengthen the overall ecosystem.
“Competition drives liquidity. The more operators and players join the network, the healthier the market becomes.”
LatAm: The next frontier
With exchange betting gaining traction in Brazil and neighboring markets, Matchbook sees LATAM as a key growth region.
As regulatory frameworks mature, the company aims to bring its trusted exchange experience to new player bases seeking better odds and transparent systems.
* Contact Timeless Tech to explore exchange integration opportunities
Frequently Asked Questions (FAQ)
What makes Matchbook different from traditional sportsbooks?
It’s a peer-to-peer exchange where users set odds, not the house.
How does Matchbook keep commissions low?
Tiered fees — 2% in core markets, 4% elsewhere — designed for fairness and liquidity growth.
Why build proprietary technology?
To ensure agility, customization, and full data control.
What’s the long-term goal?
To remain the most trusted and efficient exchange for global bettors.
Source: Timeless Tech
