Bets up to R$50 (US$9.50) account for 71% of the total volume processed by Paag between July and September 2025. Despite this, around 80% of the total monetary value comes from bets above R$100 (US$19), a model that combines a high number of small wagers with strong revenue concentration in mid- and high-value transactions.
Bets up to R$20 (US$3.70) represented 44.2% of the total volume and 7.3% of the total value. Those between R$100 (US$19) and R$1,000 (US$1,900), although accounting for only 11.7% of operations, concentrated 42.3% of the transacted value. Meanwhile, bets over R$1,000 represented just 0.5% of the volume but accounted for 20.2% of the financial amount.
The data refer to financial transactions processed by Paag between July and September 2025 on betting platforms that use the company as a payment provider, representing a sample of about 30% of the market.
Evening hours are the favorite time for Brazilian bettors, according to Paag’s Q3 2025 Market Insight Report. The period between 6 p.m. and 11 p.m. accounts for 38% of all transaction volume, marking the main daily peak of use and engagement on betting platforms. Mornings, from 6 a.m. to 11 a.m., record the highest average value per transaction.
The report shows that the daily betting cycle follows two distinct patterns: evenings are characterized by high frequency and large volumes of bets, while mornings concentrate higher-quality operations with larger average tickets. The afternoon period (12 p.m. to 5 p.m.) maintains a balance between value and frequency, sustaining the overall flow of activity. The early morning hours (midnight to 5 a.m.) represent the lowest levels of activity and engagement.
According to João Fraga, CEO of Paag, the analysis highlights how user behavior cycles align with personal financial routines: “Evening is the time of greatest engagement and recurrence, while mornings concentrate more qualified bets. These patterns help us understand the operational rhythm of the sector and plan strategies for performance and responsibility.”
Beginning of the month sees higher wager amounts, second half shows greater volume
The study also found that users’ monthly behavior reflects their individual financial cycle. In the first fifteen days of the month, there is a higher concentration of total transaction value, while the second half shows greater betting volume but smaller average tickets. Between the 16th and 23rd, betting platforms experience peak activity, while the final days of the month (30th and 31st) show the lowest levels of activity.
Ages 25 to 49 account for nearly 80% of all betting activity
The 25–49 age group remains the sector’s main demographic, representing 76% of total volume and 78.5% of total value. Within this group, users aged 25 to 34 record the highest average ticket.
Users aged 50 to 64 maintain consistent usage, though with lower values. Those over 65 represent less than 1% of transactions but tend to place higher-value individual bets.
São Paulo and Bahia remain leaders in engagement
Among regions, São Paulo continues to lead the market, with 25.1% of the total volume and 23.9% of the total value transacted. Bahia and Sergipe follow, showing the second-highest per capita engagement rate, with around 17,000 bets per 100,000 inhabitants in both states. Paraná, Santa Catarina, and the Central-West states such as the Federal District and Goiás recorded the highest national average ticket values.
More accurate data and operational maturity
The quarter also saw a significant improvement in data quality, with the “unknown” user category reduced to just 0.2% of the total, compared to 9.5% in the previous period. This improvement reflects greater reliability in analysis and growing maturity in the use of strategic data.
The report concludes that the third quarter of 2025 confirmed the continued maturity of the betting market, with more predictable user behavior, higher evening engagement, and improved data quality processed by Paag.
Paag
Paag is a technology company specializing in the iGaming and betting industry, offering a complete ecosystem of solutions for operators seeking efficiency, security, and compliance in the regulated market.
Its core focus is on payment processing, ensuring fast, secure, and regulation-compliant transactions. With advanced technology, Paag streamlines user onboarding, automates financial flows, and enhances risk management, ensuring operators maintain full control over incoming and outgoing payments.
Beyond payments, the company also offers compliance solutions such as KYC, enabling secure player verification and fraud mitigation.
With a robust infrastructure, Paag meets the industry’s operational needs by providing technology that optimizes the financial journey of betting operators. Having already processed 40 million monthly transactions, the company positions itself as a strategic reference in the sector, driving market evolution through innovation, security, and regulatory expertise.
Source: GMB
